We were all shocked last week when Twitter announced the major redesign of its profile. And by shocked, I actually mean that we weren’t shocked at all. Frequent changes happen constantly in the digital world, and there’s nothing that we can do to slow them down. What we, as digital marketers, can affect is our reaction to these constant dynamics. We must research, prepare and react quickly to ensure our social networks are ready and up-to-date.
That said, below we highlighted the key Twitter changes that are now available to all new profiles and will be rolling out to all users throughout the coming weeks. However, before we get you prepped to overhaul your Twitter wardrobe, let’s talk about why the network decided to change its fashions in the first place.
As the second largest network, Twitter is well aware that the majority of the worldwide population is more adept with the functionalities and design of its arch-nemesis, the almighty Facebook. Well, if you can’t beat them, mimic them! That seems to be Twitter’s strategy with new imagery, profile information and features that significantly resemble its adversary. The goal here is to make users feel welcome, more at home, more like they’re using Facebook while they’re on Twitter.
Now that its goals have been revealed, here’s how Twitter will bring them to fruition by changing your profile in the coming weeks:
The user bio appears directly below the profile image and now includes the month and year that the individual joined Twitter. Users will also be able to see which followers they have in common with another user. If you’re a visual learner, below are some screenshots of Floyd Mayweather Jr.’s handle which has already conformed to the new Twitter.
The new profile features a new cover photo (1500 X 1500 pixels) and a new, larger profile image (400 X 400 pixels), but will no longer contain the background image.
If a user clicks on a tweeted photo within their timeline, the tweet will expand as it has previously done. However, if someone clicks on the actual tweet and not the photo, the user will be taken to the permalink of the tweet instead of seeing the expanded view.
A profile snapshot will be displayed when a user follows someone new, with a condensed version of the person’s profile that was recently followed.
Users will be able to pin a tweet of their choosing to the top of their profiles, either to gain visibility/engagement for their content, or as an additional piece to contribute to their bio.
Tweets that are performing better than others will now appear in slightly larger font than tweets that did not receive as many replies, retweets or favorites.
Users are now able to filter tweets in three ways:
- Tweets – all original tweets posted by a handle will be visible
- Tweets & Replies – all tweet and replies of a handle will be visible
- Photo/Videos – only tweets with photos and videos will be shown
Hopefully, you’re now able to see how the new Twitter, one placing great value in engaging content and images, is very much like Facebook. Let us know what to think of the new design, or if you have any questions, in the comments section below. But first, continue reading for a list of what you need to prepare for the changes.
- Obtain necessary images to update the larger profile photo and new cover photo
- Review your handle to ensure that all bio information remains properly displayed and flows well with the new design
- Review your content creation process to include more images and videos
- Develop a plan/strategy for pinning tweets to the top of your handle (i.e. which tweets to pin, how often, etc.)
- Think creatively of how you can utilize the new look to your advantage and analyze past content to see what’s worked and what hasn’t as we’re certain you’ll want all your tweets to in the larger font
By following these steps, you can take your Twitter feed out of the past and into the Facebook-inspired future. No matter what Twitter throws at you, if you stay ahead of the game, you’ll be ready for anything.