The Road Map to Social Media Success

Social Media Road Map
Social media requires more than just a wish and a prayer. Those who think, or act, otherwise may get lucky for a certain amount of time, but eventually their good fortune will likely run out. When this inevitably occurs, social media becomes a liability, exposing the brand, personality or organization to an inconsistent image, negative sentiment, poor customer service and the like. In turn, this may decrease the organization’s sales, profitability, employee retention and morale, among other factors that could significantly degrade overall operations and the bottom line.

In order to avoid such malicious outcomes, social media should never be conducted on whim, without a plan, blindly, irresponsibly. A defined strategy must be in place with detailed knowledge of social networks, audience, goals and objectives. All social media managers must know where they are currently standing and must know exactly where they’re heading down the road. In other words, a social media road map is crucial to not get lost along the way, know exactly where you are and precisely get where you’re going.

That said, below is our example of a social road map. Peruse the different points along the journey and let us know your thoughts, suggestions, questions or critiques in the comments section below. Please feel free to share the infographic with colleagues and peers.

Safe travels!

The Social Media Road Map

 

Cj is an SEO/Content Specialist at DPS. His previous work experience includes serving as a Social Media Manager for a digital media agency in Chicago, working on accounts for several large retailers and an insurance organization. Prior to that, Cj was managing social media and online PR for clients of a firm serving franchise concepts throughout the United States and Canada.

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Meg Howell

CJ, I agree with your statement: “social media should never be conducted on whim, without a plan, blindly, irresponsibly. A defined strategy must be in place with detailed knowledge of social networks, audience, goals and objectives.” – Often, Social Media is not taken seriously. Recognizing that it is a valid marketing avenue is the first step to taking the Social Media RoadTrip! In the Road Map, the first step was to Analyze: this is crucial to learn what trends are applicable for the market, understanding the competition and recognizing the successes and failures of Social Media methods. Great Post!

Cj Gorelik

Thanks, Meg!

Analyzing is definitely the most crucial part of any social campaign and the overall strategy. Many missteps in managing a brand’s social presence can be attributed to a failure of recognizing importance ongoing analysis before and after each step.

I completely agree with you in that social media has yet to gain the full respect of some marketers, which is a bit shocking given its prevalence in today’s society. Additionally, many businesses may simply not have the time, resources, knowledge or confidence to make all the necessary stops along the social media journey. In such cases, agencies like Dealer Product Services are glad to step in and maximize the many benefits that a strategic social presence may have for an organization and its bottom line.

Thanks again for reading and sharing your thoughts.

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