Social media requires more than just a wish and a prayer. Those who think, or act, otherwise may get lucky for a certain amount of time, but eventually their good fortune will likely run out. When this inevitably occurs, social media becomes a liability, exposing the brand, personality or organization to an inconsistent image, negative sentiment, poor customer service and the like. In turn, this may decrease the organization’s sales, profitability, employee retention and morale, among other factors that could significantly degrade overall operations and the bottom line.
In order to avoid such malicious outcomes, social media should never be conducted on whim, without a plan, blindly, irresponsibly. A defined strategy must be in place with detailed knowledge of social networks, audience, goals and objectives. All social media managers must know where they are currently standing and must know exactly where they’re heading down the road. In other words, a social media road map is crucial to not get lost along the way, know exactly where you are and precisely get where you’re going.
That said, below is our example of a social road map. Peruse the different points along the journey and let us know your thoughts, suggestions, questions or critiques in the comments section below. Please feel free to share the infographic with colleagues and peers.