Ahh…finally…Bing is listening to its users and moving to restore their interface as announced last week. As we learned earlier this year at Bing Ads Connect, this is in result of Bing starting to collaborate and listen to Agencies.
This update will feature:
- Auto-tagging campaigns to more accurately pull data into Google Analytics
- Streamlined Billing Process with online insertion orders
- A new performance indicator tool (Top Mover feature) that will let users quickly analyze ad performance
- Improved interface with simplified navigation helping improve work flow
This new update will start rolling out this week for some users. Here is a quick look at the before and after screenshots of the new Bing Ads design:
Also, check out this nice video that the Bing Ads Team produced describing their updates:
So, what does this mean for PPC Analysts? This update will help Analysts better integrate their Google and Bing campaigns. It also means it will provide a better user experience and ease of optimizing/managing campaigns. Basically, it will allow us to have more accurate data, move through the interface quicker, and better manage the campaigns and more accurately report on data.