The start of a new year is a great time to analyze, adapt and improve. This can apply to any facet of your personal and professional life, and your social media accounts are not an exception. There are some simple things you can do, both for your personal and professional social presence, to help you make improvements and start 2015 on the right path. To help you out, we’ve compiled this social media checklist to launch the New Year.
1. Analyze Needs – Though it may often seem otherwise, 365 days is a substantial amount of time. Many events take place, developments transpire and your business goals can change for an array of reasons. The social media networks that were once crucial to achieving your overall objectives may no longer be useful; you may have even abandoned some networks months ago, allowing them to remain unmanaged and dormant.
With the start of 2015, it’s a great time to locate that old spreadsheet of account usernames and passwords in order to take stock of social channels that still serve a purpose and those that don’t (by the way, if you’re not keeping a secure record of all your account info, now is also a great time to start doing so). Analyze your current business, or even personal, goals and make a determination on what social channels should remain and which ones must be deleted – not just abandoned, but permanently erased!
2. Look Back – The second step in the social media checklist, is to go back through the past year of content and analyze what worked and what didn’t. If you aren’t utilizing a platform, or a social management dashboard, to maintain your social accounts, you can still analyze data through the native analytics and insights tools offered by most social networks. Go back into the past year as far as the platforms will allow and make a note of your top performing content, as well as the updates that did not execute too well. Make sure to also pay attention to your audience demographics such as gender, age, locations, interests and so on.
Finally, take a stroll, or rather a scroll, through the past year of content. The time will have removed your personal investment, or pride in your work, enabling you to formulate objective opinions about what you like and dislike. It may surprise you that some updates you were not very fond of at the time of their creation are now the ones you like the most, and vice versa.
3. Change Passwords – This is likely the easiest, yet very important, step in our social media checklist. To ensure security and the protection of your social properties, and in-turn your image and reputation, it’s extremely important to change the passwords of all of your accounts, ensuring that each one has its own unique, complex password. You can easily do this by going to passwordsgenerator.net, a site where you can automatically create random, secure passwords.
4. Update Information – Although you’ve done a great job of posting regularly and generating fresh content throughout the past year, it’s common to forget about updating your profile information. Perhaps your email address, business hours or phone number have changed, or maybe you even moved to a new website or physical business location and did not update this info on your social channels. Skim through all of your profiles to ascertain that information is complete and current.
5. Discover New and Upcoming Tools – The months leading up to the holidays have been hectic, and it’s often difficult to keep up with developments and constant changes in social media. While the year is still fresh and everyone is easing back into a daily routine, take a moment each day to catch up on recent social media news. This will help to ensure that your strategies and tactics remain in accord with each networks’ policies, and it may also lead you to discover some new tools, or added features, that will help you attain your 2015 social media goals.
Let us know if you have developed a social media checklist of your own, or share your opinions and ask questions in the comments section below.