The First Step to Mastering Digital Marketing

The First Step to Mastering Digital Marketing

I studied Communication and majored in Journalism during my fourth year in college, so I thought I was well-prepared for when I decided to leave my home in Spain for a different country in which I could gain experience in digital marketing. However, upon my arrival, it felt that I had landed in the middle of a jungle with many unfamiliar digital marketing terms, abbreviations, formulas, etc. coming at me like a swarm of exotic insects. It didn’t take long for me to find out that the first step to mastering digital marketing is to learn its language.

After graduating college, I was hired for two different journalism internships. I quickly realized that this field wasn’t for me and what I really desired is a position in marketing. Unfortunately, due to the current financial situation in Spain, finding such a position is a bit tricky, rather difficult for someone who just graduated. When the opportunity to get into the digital marketing jungle in the U.S. presented itself, I didn’t think too much about it, I just packed my bags and crossed the pond.

The first day I set foot into the Dealer Product Services office, all the aeronautics of my previous employment seemed easy compared to the new digital marketing terminology. At one point, I actually thought I had forgotten to speak English and was half-dizzy with all the new words coming at me at the same instance: impressions, CPC, campaign, landing pages, along with all the social media marketing lingo… crazy. I felt that I was never going to be able to remember all these abbreviations and acronyms, but gradually I did and am certain that most people who are looking to get into this field will be able to as well.

As you’re learning the language of digital marketing, this is also a great time to dive into each term in order to really understand the importance of each one and how it applies to the whole of digital marketing. For me, this came during my first week at DPS as I rapidly began to understand what my team, and the entire organization, was doing for its clients and how these services were important to growing the clients’ businesses. I comprehended how crucial it is for a company to exist within search engines and how SEO and SEM, along with all of the associated terms, were the tools to make that possible.

Ergo, I can say that in the two months I’ve spent in the U.S.  it seems I’ve learned a million different things; social media marketing, building an accessible webpage, writing quality content, ad optimization… the list goes on and on. However, the best part for me is thinking about all the forthcoming knowledge. I no longer feel dizzy from all the information and just feel excited instead. A huge reason for this is because each and every person on my team at DPS is the best of the best and never hesitates to lend a helping hand.

If you are interested in learning digital marketing, or simply exploring the field, the first step is to learn all the language that comes along with this highly-complex and diverse industry. It’s also helps to find people who have been in the field for a while and see if they are willing to assist in your journey. These basic steps will give you a good foundation to mastering digital marketing.

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Andrea arrived from Spain in January 2015 for a Digital Marketing Internship at Dealer Product Services. Previously, Andrea worked as a journalist for two newspapers in Spain and traveled all over the world during her employment as a flight attendant for an international Spanish airline. Andrea’s passions include marketing and writing. She also loves travelling, exploring various cultures, meeting new people and reading, especially if it’s out in the sun.


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