Top 10 Reasons for Marketing to Millennials

This infographic shows the top 10 reasons why every automotive dealership needs to market to Millennials.

Marketing to Millennials isn’t a new concept, and marketers have been preaching its importance for many years, especially with regards to eCommerce.

Millennials comprise an up-and-coming generation, and now they have the right jobs and necessary incomes to make advanced purchasing decisions, such as buying cars. They depend on digital devices to solve problems, purchase products and conduct research. For this reason alone, Millennials constitute an attractive demographic for companies and brands to target through digital marketing.

The automotive industry, as a whole, has recognized the need of marketing to Millennials, but some dealerships fail to see the importance.

The following infographic shows the top 10 reasons why every automotive dealership needs to start marketing to Millennials.

If you have any comments or questions, or would like to share some other Millennial stat, please share them in the comments section.

This infographic shows the top 10 reasons why every automotive dealership needs to market to Millennials.

 

 

Cj is an SEO/Content Specialist at DPS. His previous work experience includes serving as a Social Media Manager for a digital media agency in Chicago, working on accounts for several large retailers and an insurance organization. Prior to that, Cj was managing social media and online PR for clients of a firm serving franchise concepts throughout the United States and Canada.

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