Andrea arrived from Spain in January 2015 for a Digital Marketing Internship at Dealer Product Services. Previously, Andrea worked as a journalist for two newspapers in Spain and traveled all over the world during her employment as a flight attendant for an international Spanish airline. Andrea's passions include marketing and writing. She also loves travelling, exploring various cultures, meeting new people and reading, especially if it's out in the sun.

Become the MacGyver of Mobile Advertising

Learn how to build mobile ad campaigns that will deliver results for your business or brand.

Like it or not, mobile devices have become an indispensable part of everyone’s life. We’re lost without them, anxious when they’re not within reach and give them our absolute, undivided attention whenever we have a free moment. Likewise, successful marketers have caught on to these facts and recognize them as colossal, unprecedented opportunities. These marketers will adjust their digital marketing strategies to include mobile devices, if they haven’t done so already, and will deliver much value for their organizations and brands. However, the marketers that fail to make the necessary adjustments will have a tough time delivering quality results. As the English writer H.G. Wells said, “adapt or perish, now as ever, is nature’s inexorable imperative.”

Continue reading to learn how to build effective mobile advertising campaigns that take advantage of the reach, engagement and ROI availed by the little, smart devices that we are no longer able to function without. Continue reading Become the MacGyver of Mobile Advertising

8 Inbound Marketing Facts You Must Know

6 Inbound Marketing Facts You Must Know

Marketing as we once knew it, the marketing that most professionals today studied in college, underwent a transformation. Outbound marketing, once king of the industry, lost its effectiveness left the door open for innovation which came in the form of inbound marketing.

But what is the inbound marketing? Here are eight facts you must know: Continue reading 8 Inbound Marketing Facts You Must Know

The First Step to Mastering Digital Marketing

The First Step to Mastering Digital Marketing

I studied Communication and majored in Journalism during my fourth year in college, so I thought I was well-prepared for when I decided to leave my home in Spain for a different country in which I could gain experience in digital marketing. However, upon my arrival, it felt that I had landed in the middle of a jungle with many unfamiliar digital marketing terms, abbreviations, formulas, etc. coming at me like a swarm of exotic insects. It didn’t take long for me to find out that the first step to mastering digital marketing is to learn its language. Continue reading The First Step to Mastering Digital Marketing