Cj is an SEO/Content Specialist at DPS. His previous work experience includes serving as a Social Media Manager for a digital media agency in Chicago, working on accounts for several large retailers and an insurance organization. Prior to that, Cj was managing social media and online PR for clients of a firm serving franchise concepts throughout the United States and Canada.

Social Media Agencies: Distinguish the Good from the Bad

With more competition, businesses should be diligent in selecting the right social media agency. There are several things that must be done to ensure that the right agency is selected.

As social media continues to prevail in our daily lives, more and more companies and individuals are claiming expertise in the field. While many are indeed experts, a slew of others merely know how to play the part and will fall flat when it comes to delivering actual results.

It is often difficult, and will usually take some time, to tell if an agency is right for your business. However, there are some quick and easy ways to determine if a social media agency can amount to its claims before signing it to work for your company. Continue reading Social Media Agencies: Distinguish the Good from the Bad

Should Marketers Worry About Facebook’s Dislike Button?

Facebook revealed plans to release a "Dislike" button. Should social media marketers worry about this development?

Almost immediately after Facebook launched its Like button in February, 2009, its users began asking for an alternative option to express a broader range of emotion. Well, on Monday, September 14, 2015, Facebook’s founder and CEO, Mark Zuckerberg, announced that such an option was in the works and will soon be rolled out for testing by a limited number of users.

It’s ironic that users did not welcome this development with open arms after requesting it for nearly seven years. People took to social media to share opinions on how a “Dislike” button will contribute to more negativity online, promote cyber bullying and create an unwelcoming atmosphere for brands and businesses.   Continue reading Should Marketers Worry About Facebook’s Dislike Button?

Top 10 Reasons for Marketing to Millennials

This infographic shows the top 10 reasons why every automotive dealership needs to market to Millennials.

Marketing to Millennials isn’t a new concept, and marketers have been preaching its importance for many years, especially with regards to eCommerce.

Millennials comprise an up-and-coming generation, and now they have the right jobs and necessary incomes to make advanced purchasing decisions, such as buying cars. They depend on digital devices to solve problems, purchase products and conduct research. For this reason alone, Millennials constitute an attractive demographic for companies and brands to target through digital marketing.

The automotive industry, as a whole, has recognized the need of marketing to Millennials, but some dealerships fail to see the importance.

The following infographic shows the top 10 reasons why every automotive dealership needs to start marketing to Millennials. Continue reading Top 10 Reasons for Marketing to Millennials

How is Digital Marketing Strategy Similar to a Sports Car?

Digital marketing strategy is a lot like a sports car. If one component isn't performing, the entire system will be less efficient.

Let’s think of digital marketing strategy as the engine of a sports car. There are many moving parts that must work together in order to power the vehicle. If one component becomes damaged, or is not functioning as well as the others, performance of the entire car will be degraded and the engine may even cease up altogether. Continue reading How is Digital Marketing Strategy Similar to a Sports Car?

Social Media Checklist to Launch the New Year

Launch Into the New Year with a Social Media Checklist

The start of a new year is a great time to analyze, adapt and improve. This can apply to any facet of your personal and professional life, and your social media accounts are not an exception. There are some simple things you can do, both for your personal and professional social presence, to help you make improvements and start 2015 on the right path. To help you out, we’ve compiled this social media checklist to launch the New Year. Continue reading Social Media Checklist to Launch the New Year

Don’t Wait for Leads. Get Them with Online Monitoring!

Don't wait for leads to arrive. Go out and get them!
Waiting for leads is far worse than waiting at the airport!

The marketing strategies of yesteryear required a lot of waiting and patience. Businesses pushed their universal messages to an obscenely broad audience in hopes of reaching any potentially interested consumers. This is no longer the case as today’s consumers demand relevant conversations with brands and businesses. While some marketers still yearn for the days of shouting impersonal messages at vague populations, others no longer wait for leads; they go out and get them.

A simple Twitter search for a business will reveal current, potential and former customers sharing experiences, questions and opinions about the company and its products/services. Broadening your search to industry-relevant keywords, filtered for the business’ location, will reveal a much longer list of conversations. These dialogues are all potential customers’ thoughts and feelings of the business!

Continue reading Don’t Wait for Leads. Get Them with Online Monitoring!

Facebook has Been Busy. Here’s a Recap of New Features!

Facebook Breaking News

It has been a busy couple of weeks for Facebook with the social media network making big acquisitions, rolling out new features and enacting updates to its platform. There have also been rumors that Facebook is in the process of creating a new, stand-alone application.

To help you keep track of the varied developments, read our summary below of all Facebook changes and new functions.

Continue reading Facebook has Been Busy. Here’s a Recap of New Features!

The Social Jigsaw Puzzle

Social media is a vast, continuously expanding and dynamic landscape with new networks and applications launching, selling, merging, splitting, updating and transforming on a seemingly daily basis. For many of these hopeful properties and their respective founders, the dream of creating an established impact upon society is similar to the life of a shooting star; a quick flash before fading out into the abyss of a night sky. For the fortunate others, platforms that are able to differentiate and offer an innovative new concept that is capable of attracting a sustained following, the future is very bright and profitable.

Continue reading The Social Jigsaw Puzzle

Do You Speak Social Media?

Like all other industries, social media comes with its own set of acronyms, terms and formulas. If you are working in the field, or plan to work with someone who does, it’s important to have an understanding of the basic terms. Take this 10-question quiz to see how fluent you are in the language of social media. If you have questions or would like some clarification on any term, comment below or send us a message.

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