Imagine that you are a marketing executive for one of the largest automotive manufacturers in the world with 150,000+ employees, an operating revenue north of $4 billion and sales that exceed 5 million vehicles in the past year. Obviously, you are in charge of a very popular brand and a lot is expected of you. So, how do you extend your success into the vast world of social media to authentically reinforce your brand’s identity and fulfill the lofty expectations of consumers, automotive enthusiasts and your brand’s other various stakeholders? Continue reading An Example of Social Media Excellence
Author: Dan Brauer
Back in the “good ole’ days,” a company’s reputation was dictated by spoken word of mouth. Friends and family told each other about a restaurant they enjoyed, an amazing hotel where they resided, or the plumber who fixed a ruptured pipe on very short notice. Fortunately, and often unfortunately for some companies, those days are long gone. Platforms such as Yelp, Google Reviews, Dealer Rater and Facebook, among a growing list of others, now have complete control over businesses’ reputations. Simply put, online reputation can make or break your business.
If someone was to ask me at the beginning of the year where I would be in six months, I wouldn’t have had an answer for them at that point. I simply didn’t know. Then in March, I found myself being offered an awesome position on the SEM/SEO/Social Team here at DPS. At that time, my knowledge was very basic. After the first couple of days in the department, I could see it was a very fast-paced, analytical and collaborative environment. I had a lot of learning to do in order to keep up with the team but I was, without a doubt, up for the challenge.
Fast forward to today, the opportunity to be involved in each area of the department has been quite rewarding and has been something that I enjoy each and every day. While it was difficult at first to grasp the multiple strategies and concepts of SEM and Social in particular, it has started to become second nature. Every day is different and being able to spread around to the different areas within the industry helps me maintain a high excitement level, day in and day out.
My last three weeks have been pretty busy. Surviving the digital jungle can be difficult when you’re coming from another industry. Digital marketing is a fast-paced and ever-changing environment that demands a high level of motivation and drive, naturally pushing me to go farther, do better, and learn more. Posting for social accounts and optimizing PPC accounts, and studying for the Google and Bing certifications has kept my day-to-day plate quite full. Also, in this time, I have officially become a Bing Ads Accredited Professional!
There have been three main areas in which I have devoted greater amounts of time in order to get the very best results – social media posts and PPC campaign optimization.
It is hard to believe that almost two months have gone by since I started this new, but exciting, journey into the world of Search Engine Marketing. In the beginning, things seemed overwhelming. Continuous observation, insights, training, and the patience of the seasoned vets I call my colleagues, has helped me progress at a rather fast pace. Beginner’s anxiety has now faded away which has made taking deeper dives that much easier.
At first, I wasn’t particularly thrilled when I was told I would be the ‘Toyota Prius” of the department. Nothing against the Prius – it’s a great car for what it does – it’s just not quite my style. But what I was thrilled about was the fact that I would be a “hybrid” – able to work with, and contribute to SEO, Social Media and SEM teams. I knew I had a lot to learn and the most important thing was getting down to business right away.
Continue reading Welcome to the Jungle – Volume 2 – “Swinging Through the Vines”
Dan Brauer came to DPS with plenty of enthusiasm about cars and limited experience with Search Engine Marketing. This ongoing story called “Welcome to the Jungle” will be a journal about his experience going from a normal man to a hardcore digital marketing pro. Welcome to the jungle, indeed. – Ed.
Joining the team at DPS has been nothing short of fantastic. From the moment I stepped through the door, I knew that I would be able to make an easy and efficient transition into an area of work with aspects relatively new to me. I sat down a few months back and told myself that I needed to find a career that allows me to work with cars in some capacity. Well, I’ve found it.
After five years with a well-respected market research company, I realized that I needed something slightly more challenging. It was, however, an excellent experience to be able to work with, and learn from, clients who frequented the office to conduct research. They offered me a variety of professional skills I knew would benefit me in future endeavors. Patience, understanding, motivation, customer service, and analytic thinking have all allowed me join the team in a way that has made me beneficial for all my team members.
Continue reading Welcome to the Jungle – Volume 1 – “Entering the Jungle”