Erin Gleason is a Content Marketing Specialist for Dealer Product Services. Her day-to-day duties include handling social media pages for various car dealerships across the country in addition to designing graphic arts. Before her time at DPS, Erin spent a few years working as a Social Media Marketing Director and a videographer for a company in the north suburbs of Chicago. In her spare time, Erin enjoys the great outdoors, having adventures and spending her time with her close family and friends. Being an athlete her whole life, she is always cheering on her favorite teams. Go Blackhawks!

Use Chemistry to Build an Awesome Social Media Strategy

To build an amazing social media strategy, marketers need to know the chemistry of why people use it.

 

Was there ever a time that a friend’s Facebook post made you feel happier, calmer or inspired? Conversely, has a tweet or Instagram update bring about feelings of anger, sadness or jealousy? Don’t worry if you answered yes to these questions, you’re not alone in having experienced this effect of social media.

For marketers, it is crucial to understand social media’s emotional impact. It is even more vital to incorporate this knowledge in building a content strategy since it will greatly improve the return of an organization’s social media marketing. Continue reading Use Chemistry to Build an Awesome Social Media Strategy

Choose the Right Social Media for Your Business

Choose the Right Social Media for Your Business

Social media’s expanding prevalence in the daily lives of consumers, its rapid growth and competition, make it difficult for companies to decide on which social networks to include in their marketing efforts. Although this selection greatly depends on many factors, the following summaries of today’s most popular social media networks will help begin the process. Continue reading Choose the Right Social Media for Your Business

10 Social Media Best Practices for Business

10 Social Media Best Practices for Business

Let’s face it, a personal Facebook page and a business’s page are worlds apart. Their goals are different, their functions are different and the public image results could be catastrophic if a business lost sight of these facts. So, we’ve put together a list of 10 social media best practices for business in order to help the many executives and small business owners looking to begin a professional Social Media page.

Continue reading 10 Social Media Best Practices for Business