Shelley Graff is a Content Marketing Specialist for Affinitiv (formerly Dealer Product Services). Following completion of her Master’s in Communication, Shelley discovered a passion in designing quality, original creations for the digital realm. In her personal life, Shelley’s interests include indie music, muscle cars, the animal kingdom, photography, philosophy and foreign horror movies. Her hero is Mark Twain.

10 Stimulating Types of Social Media Content to Post for Your Business

Consumers today want to connect with your business. Sharing interesting, useful content will help you make that happen.

Sometimes, we all encounter the dreaded WRITER’S BLOCK (yes, even us content marketers). It can strike when we least want it to. And in this day and age, businesses must consistently produce attention-grabbing, engagement-worthy content to be able to remain relevant in the eyes of their customers – and this notion can be a daunting prospect to say the very least. But fear not, friends!  This list of 10 types of content should get those creative juices flowing again! Continue reading 10 Stimulating Types of Social Media Content to Post for Your Business

The Oldest Trick in Marketing

The oldest trick in marketing is improving as more cards are added to the deck.

When trying to make a sale, what is the first question marketers should ask?  Hint: It’s not a concept that developed recently as a result of ‘new media’ or digital marketing. It is a question that every successful marketer or advertiser has asked him/herself since the dawn of marketing. Knowing the answer to this question is the reason that Snake Oil peddlers were able to abundantly sell their wares…The reason infomercials are effective…Heck, it’s the reason Soap Operas exist!

What is this amazing question, you ask? Continue reading The Oldest Trick in Marketing

Digital Marketing Trends for 2015

"I see in your future, much mobile optimization."
“I see in your future, much mobile optimization.”

Philosopher Socrates once said, “the only true wisdom is in knowing you know nothing.” As marketers working in the digital realm, the only thing we seem to know for sure is the unknown. The landscape changes at the drop of a hat…constantly. Yet, studies have proved that early adopters of new technology and trends are the ones who reap the most of their benefits. So staying ahead of the curve does pay off, no matter how relentless said process may be. We’re coming up on another new year, which is the perfect time to start a discussion about what the future of highly successful digital marketing might look like! Every “expert” has his or her own opinion on the subject, so we’ve outlined the digital marketing trends for 2015 that are agreed upon (for the most part) by the movers and shakers in the field. Continue reading Digital Marketing Trends for 2015

Pinterest’s newest chat feature makes big splash in update

 Pinterest Little Red Riding Hood

Great American author and personal hero, Mark Twain, once said: “Let us make a special effort to stop communicating with each other, so we can have some conversation.”

This is the sentiment at the heart of the new messaging feature being offered by social media phenomena, Pinterest. Yet why would an image-based site that defines itself as a “visual discovery tool” invest time in an instant messaging feature, something that all the other big social media players (Facebook, Twitter, etc.) already have? The answer, according to Pinterest, is quite simple. In the words of the wolf in Little Red Riding Hood: “All the better to interact with you, my dear.”

Continue reading Pinterest’s newest chat feature makes big splash in update

Why Organic Reach on Facebook Feels More Like Organic Strain

Screen Shot 2014-06-18 at 4.12.30 PM

‘Organic’ things seem to be everywhere these days. Except, that is, when it comes to posts on Facebook. For a great deal of businesses out there attempting to bolster their brand via social media, it would appear that their organic posts have become just out of their fan base’s reach. So, why has Facebook made organic reach more like organic strain? Has it really just become all about making money for the good ol’ Book of Faces?

Facebook Responds…Well, Kind of…

In an attempt to answer such questions, the head of Facebook’s Ads Product Marketing team, Brian Boland, wrote an article titled: “Organic Reach on Facebook: Your Questions Answered.” In it, he provides two reasons as to why organic reach has been declining. Read between the lines and one can gather that in actuality what he is attempting to do is justify Facebook’s decision to limit organic reach. It is up to you to decide whether or not he accomplishes this.

Continue reading Why Organic Reach on Facebook Feels More Like Organic Strain

Welcome to the Jungle – Volume 3 – Monkey Business 101

Shelley Graff Entering the Jungle

Shelley Graff joined our team with plenty of educational accolades, but a limited amount of real-world digital marketing experience. Follow her as she enters the Content Marketing arm of the Digital Marketing Jungle. This volume of the “Welcome to the Jungle” Series covers her journey from hardcore marketing student to hardcore digital marketer. – Ed.

I could not believe how lucky I was to be offered a job in digital marketing. As a student of journalism and communications, I was set on doing something where my skills would be utilized, while concurrently I would be able to further my knowledge within the field of marketing. It would appear that I have succeeded. Everyone here has been more than helpful, and I come in to work everyday feeling both challenged and supported by those around me.

Continue reading Welcome to the Jungle – Volume 3 – Monkey Business 101