Is there anything Google search doesn’t help with in today’s society? From shopping, directions, research and information for many other facets of life, the search giant can now help you find the perfect Halloween costume with its Feightgeist tool! Continue reading Let Google Search Data Help With Your Halloween Costume
Author: Tyler Rayome
Love influences everything and affects our decisions, including how we search online and what we purchase. Recently, Google published an infographic exploring online moments of love and how digital marketers can learn from them and win them over.
We all know those terrible and funny used car dealership TV commercials. The ones where the guy with slicked back greasy hair and a half buttoned up white t-shirt talks about “incredible” deals that you can’t beat! Just like the example above from Discovery’s, Fast N’ Loud (happens to be one of my favorite shows) that is trying to drive in-market brand awareness.
Traditional media like television, is still heavily used for many car dealerships as a channel for building brand awareness. While this may still be an effective way of driving top-of-mind awareness, what a lot of marketers or car dealers don’t realize is that their search marketing efforts accomplish this goal as well.
Ahh…finally…Bing is listening to its users and moving to restore their interface as announced last week. As we learned earlier this year at Bing Ads Connect, this is in result of Bing starting to collaborate and listen to Agencies.
This update will feature:
- Auto-tagging campaigns to more accurately pull data into Google Analytics
- Streamlined Billing Process with online insertion orders
- A new performance indicator tool (Top Mover feature) that will let users quickly analyze ad performance
- Improved interface with simplified navigation helping improve work flow
This new update will start rolling out this week for some users. Here is a quick look at the before and after screenshots of the new Bing Ads design:
Display Advertising presents dealerships with the incredible opportunity on scalability, reach and targeting for their initiatives at hand. The technology available today has given us marketers the ability in real-time, to target and optimize the campaigns like we have never been able to before. This does not mean that each Display Campaign or Automotive Dealership is utilizing these tools or running campaigns correctly.
I’m throwing it back this Thursday for #throwbackthursdays or #TBT, depending on your preference, to our recent visit to Bing Ads Connect in Chicago. Yes, I know it’s not that far of a throwback, but since it’s top of mind, I’d thought I’d share some key takeaways and highlights of the event.
Bing Improvements, Search Strategy & Resources
Slowly, but surely, it’s getting better…
Whelp, we’ve spoken and it looks like Bing has listened. So far, there have been 90-plus feature updates. While their interface and editor may not be Google Adwords worthy… They are still vastly better than before.
Continue reading Bing Ads Connect Chicago – Key Takeaways
In 2014, it is estimated that 68% of internet users will engage and consume all types of Social Media (eMarketer). That means that almost 70% of all consumers on the internet will be posting, blogging, liking, tweeting, retweeting, sharing, reviewing, etc. regarding everything from viral videos/content to brands/products. So what does this mean for car dealerships? Well Mr. Dealer, Social Media is here to stay and the need for embracing it couldn’t be more evident.
Developing a sound strategy for a car dealership can be tricky. I’ve heard it time and time again from Dealer Principles, GM’s, GSM’s, Service Directors, etc. that the biggest problem they have is combating negative posts or reviews, creating engagement, or driving new consumers to their pages. All of these issues can be combated with having a fine-tuned social strategy, customized around the core marketing objectives at hand.
Continue reading Developing a Social Media Strategy for Car Dealerships
We all know it. The landscape of how we market to our car buyers has changed, and is still changing. With consumers increasingly in control, the traditional sales funnel is becoming less and less relevant. Our consumers have the ability to start their purchasing journey at any point along the traditional sales path. Dealers must adapt in this ever-evolving space in order to compete in an already highly-competitive automotive world.
Search ads have always been a proven method of marketing to prospective consumers. What hasn’t always been so clear cut is attributing offline sales to them. Google Think recently posted an article answering what we, as automotive search marketers, have always questioned: Can search ads impact offline sales? The answer they came up with from this study is YES. (Proof That Online Search Ads Can Boost Offline Store Sales” Nov.2013, Kirthi Kalyanam Ph.D.)
Continue reading The Full Value of Search in an Automotive World
It’s a jungle out there and the key to survival is making sure you are swinging high in the branches of search results. Guaranteeing that your dealership is being competitive in the automotive jungle is crucial to PPC campaign success. Fortunately, Google has a tool for this called the Auction Insights Report.
This post is going to give a step-by-step guide to understanding these reports and how any Grease Monkey out there can pull them.
This wonderful tool provides the ability to take a deep dive analysis of how you are comparing to your direct competitors in market for the same auctions you are in. With this report, dealerships can see how often their ads rank and how their share of total possible impressions compares with their competitors. We utilize these reports to make informed business decisions on bids, budgets and keyword choices to show where we are winning and even losing at the campaign, ad group and keyword level. These reports will give any dealership or client the opportunity to get ahead of the pack.