Dan Patrick is the Digital Media Group Manager at Dealer Product Services. He also served as a SEO Analyst and Copywriter at Walgreens, CouponCabin, and LocalLaunch! Prior to his career in Search Engine Optimization, Dan was an award-winning newspaper and magazine journalist in the Chicagoland area. In his personal life, Dan is a major automotive enthusiast, having attended major events including the Rolex 24 at Daytona, 12 Hours of Sebring and the Indianapolis 500. Thus far, he has attended major events for Indycar, NASCAR, NHRA, TUSCC, ALMS, GRAND-AM, TRANS-AM, and more.

How to Properly Format a robots.txt File

How to Write a robots.txt File

There’s been a metamorphosis in Search Engine Optimization over the past few years. We’ve gone from keywords to content and from rankings to traffic, however, among all the changes, some things remain the same. You just can’t forget the basics, like how to write a good robots.txt file. Since this is such an essential element to a website, they can completely block your site from the Search Engine Results Pages of both Google and Bing if written improperly. If this doesn’t sound very appealing, you must learn how to properly format a robots.txt file in order to avoid crippling your site’s traffic.

Continue reading How to Properly Format a robots.txt File

Bing Ads Connect Chicago – Key Takeaways

bing-ads-connect-chicago

I’m throwing it back this Thursday for #throwbackthursdays or #TBT, depending on your preference, to our recent visit to Bing Ads Connect in Chicago. Yes, I know it’s not that far of a throwback, but since it’s top of mind, I’d thought I’d share some key takeaways and highlights of the event.

Bing Improvements, Search Strategy & Resources

Slowly, but surely, it’s getting better…

Whelp, we’ve spoken and it looks like Bing has listened. So far, there have been 90-plus feature updates. While their interface and editor may not be Google Adwords worthy… They are still vastly better than before.
Continue reading Bing Ads Connect Chicago – Key Takeaways