As social media continues to prevail in our daily lives, more and more companies and individuals are claiming expertise in the field. While many are indeed experts, a slew of others merely know how to play the part and will fall flat when it comes to delivering actual results.
It is often difficult, and will usually take some time, to tell if an agency is right for your business. However, there are some quick and easy ways to determine if a social media agency can amount to its claims before signing it to work for your company. Continue reading Social Media Agencies: Distinguish the Good from the Bad
‘Organic’ things seem to be everywhere these days. Except, that is, when it comes to posts on Facebook. For a great deal of businesses out there attempting to bolster their brand via social media, it would appear that their organic posts have become just out of their fan base’s reach. So, why has Facebook made organic reach more like organic strain? Has it really just become all about making money for the good ol’ Book of Faces?
Facebook Responds…Well, Kind of…
In an attempt to answer such questions, the head of Facebook’s Ads Product Marketing team, Brian Boland, wrote an article titled: “Organic Reach on Facebook: Your Questions Answered.” In it, he provides two reasons as to why organic reach has been declining. Read between the lines and one can gather that in actuality what he is attempting to do is justify Facebook’s decision to limit organic reach. It is up to you to decide whether or not he accomplishes this.
Continue reading Why Organic Reach on Facebook Feels More Like Organic Strain
“Where is my ad?”
“What am I spending a thousand dollars a month on?”
“What is a good Click-Through Rate? Better yet, what is a “CTR?”
These are some of the most common questions and client objections that our PPC team, as well as our sales team, face every day. If you are not constantly living and breathing PPC, some of the questions that you might get from clients will not only confuse you, it will confuse them even more and cause a lack of confidence in your abilities to manage their media buy.
From my experience, working as a SEM Account Executive, I have had to answer almost every question in the book. But overcoming client objections is a common, sometimes uncomfortable, part of digital marketing. Since I have started working in digital marketing, there has not been one question or client objection that we have not been able to solve or provide a possible solution. Like every marketer, our goal is always to make sure that the client is happy and their confidence is unwavering. If they are not happy with their PPC campaign results, we will go back and revisit the type of goals that were set for the specific campaign. Every campaign is different when it comes to goals. This is one of the many discussions we consult towards when going over monthly reports with a client.
Continue reading Overcoming client objections in digital marketing