A while back, we wrote an in-depth article about the modern display advertising landscape and the basic display campaign targeting capabilities. I think it’s essential reading for anyone trying to understand modern display advertising.
Once you understand display banner ads, what is the best way for salespeople to present display to potential clients who are uninformed, even misinformed, about display marketing? One of the simplest ways is the digital billboard analogy.
Continue reading Can Billboards Help Explain Display Advertising?
Display Advertising presents dealerships with the incredible opportunity on scalability, reach and targeting for their initiatives at hand. The technology available today has given us marketers the ability in real-time, to target and optimize the campaigns like we have never been able to before. This does not mean that each Display Campaign or Automotive Dealership is utilizing these tools or running campaigns correctly.
Continue reading Display Advertising: Rethinking Your Automotive Digital Strategy