Tyler Rayome is the Director of the Digital Media Group at Dealer Product Services helping lead the charge for everything digital. In his previous life, Tyler worked the agency grind in downtown Chicago for national and local clients across many verticals. He was instrumental in bringing in digital offerings at a formally traditional agency, and helped grow the business tremendously in a short period of time. In Tyler's free time, he enjoys playing music with his band, whether its gigging on the weekends at Chicago's hot spots or recording in the studio.

Google Declares War on Link Building

Link Building Can Do More Harm Than Good

In the last few days, there’s been some earth-shaking developments in the SEO world. Google Webmaster Trends Analyst, John Mueller, announced that link building, one of the cornerstones of a solid Search Engine Optimization campaign since the beginning of the field, can do more harm to your site’s health than good.

That’s like Ford suddenly declaring that your Mustang’s oil no longer needs changing because “it can do more harm than good to your car.” Continue reading Google Declares War on Link Building

‘Impressions’ on Adwords Desktop Editor 11

Adwords Desktop Editor 11

Google recently released AdWords Desktop Editor 11, the newest version of their desktop campaign editing interface.

For those unfamiliar with the Adwords desktop editor, it is a very useful free interface that allows adwords marketers to make bulk account changes, work offline and do just about everything you can do in the online adwords interface.  However, some tasks are easier to accomplish in the desktop editor than they are online. For example, I’ve always found the desktop editor is better for making any sort of batch changes, importing/exporting things from accounts or restructuring an account layout. Bing Ads also has a similar desktop editor. Continue reading ‘Impressions’ on Adwords Desktop Editor 11

How to Properly Format a robots.txt File

How to Write a robots.txt File

There’s been a metamorphosis in Search Engine Optimization over the past few years. We’ve gone from keywords to content and from rankings to traffic, however, among all the changes, some things remain the same. You just can’t forget the basics, like how to write a good robots.txt file. Since this is such an essential element to a website, they can completely block your site from the Search Engine Results Pages of both Google and Bing if written improperly. If this doesn’t sound very appealing, you must learn how to properly format a robots.txt file in order to avoid crippling your site’s traffic.

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Search Drives a 90% Lift in Top-of-Mind Brand Awareness for Automotive

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Trick Ricky’s Used Cars | Fast N’ Loud www.youtube.com/watch?v=MQoeYgp11FU

We all know those terrible and funny used car dealership TV commercials. The ones where the guy with slicked back greasy hair and a half buttoned up white t-shirt talks about “incredible” deals that you can’t beat! Just like the example above from Discovery’s, Fast N’ Loud (happens to be one of my favorite shows) that is trying to drive in-market brand awareness.

Traditional media like television, is still heavily used for many car dealerships as a channel for building brand awareness. While this may still be an effective way of driving top-of-mind awareness, what a lot of marketers or car dealers don’t realize is that their search marketing efforts accomplish this goal as well.

Continue reading Search Drives a 90% Lift in Top-of-Mind Brand Awareness for Automotive

Lessons from SMX Advanced Day One

Day 1How content and another barrage of Google updates have changed the game for Automotive Search Marketers

SMX Advanced is now behind us and digital marketers have finally landed back at home to digest all of the great information gleaned from the conference. Within the SEO industry, content creation has become a major part of what we do. For the good ones, it’s become second nature. If it hasn’t, you’re no longer an SEO, or, at least you will be soon looking for a new job. As a result, this year’s SMX Advanced Seattle based a huge majority of its presentations around Content Marketing and how to properly create and execute Content Marketing strategies.

Continue reading Lessons from SMX Advanced Day One