There’s been a metamorphosis in Search Engine Optimization over the past few years. We’ve gone from keywords to content and from rankings to traffic, however, among all the changes, some things remain the same. You just can’t forget the basics, like how to write a good robots.txt file. Since this is such an essential element to a website, they can completely block your site from the Search Engine Results Pages of both Google and Bing if written improperly. If this doesn’t sound very appealing, you must learn how to properly format a robots.txt file in order to avoid crippling your site’s traffic.
Social media requires more than just a wish and a prayer. Those who think, or act, otherwise may get lucky for a certain amount of time, but eventually their good fortune will likely run out. When this inevitably occurs, social media becomes a liability, exposing the brand, personality or organization to an inconsistent image, negative sentiment, poor customer service and the like. In turn, this may decrease the organization’s sales, profitability, employee retention and morale, among other factors that could significantly degrade overall operations and the bottom line.
In order to avoid such malicious outcomes, social media should never be conducted on whim, without a plan, blindly, irresponsibly. A defined strategy must be in place with detailed knowledge of social networks, audience, goals and objectives. All social media managers must know where they are currently standing and must know exactly where they’re heading down the road. In other words, a social media road map is crucial to not get lost along the way, know exactly where you are and precisely get where you’re going.
There was a great quote buried in a mundane SEO article almost two years ago – ancient history in our industry – that still rings true today. Now, I would modify this statement by taking out “SEO” and replace that acronym with “Search Engines” in general.
Google and Bing have finally reached a point where they are so sophisticated that all trickery has effectively been taken out of the SEO playbook. Now, as SEOs, we can finally exhale!
Continue reading Create SEO content for users, not search engines in 2014
We were all shocked last week when Twitter announced the major redesign of its profile. And by shocked, I actually mean that we weren’t shocked at all. Frequent changes happen constantly in the digital world, and there’s nothing that we can do to slow them down. What we, as digital marketers, can affect is our reaction to these constant dynamics. We must research, prepare and react quickly to ensure our social networks are ready and up-to-date.
That said, below we highlighted the key Twitter changes that are now available to all new profiles and will be rolling out to all users throughout the coming weeks. However, before we get you prepped to overhaul your Twitter wardrobe, let’s talk about why the network decided to change its fashions in the first place.
Continue reading Everyone Panic! Twitter announced that it’s updating your profiles
In 2014, it is estimated that 68% of internet users will engage and consume all types of Social Media (eMarketer). That means that almost 70% of all consumers on the internet will be posting, blogging, liking, tweeting, retweeting, sharing, reviewing, etc. regarding everything from viral videos/content to brands/products. So what does this mean for car dealerships? Well Mr. Dealer, Social Media is here to stay and the need for embracing it couldn’t be more evident.
Developing a sound strategy for a car dealership can be tricky. I’ve heard it time and time again from Dealer Principles, GM’s, GSM’s, Service Directors, etc. that the biggest problem they have is combating negative posts or reviews, creating engagement, or driving new consumers to their pages. All of these issues can be combated with having a fine-tuned social strategy, customized around the core marketing objectives at hand.
Continue reading Developing a Social Media Strategy for Car Dealerships