As social media continues to prevail in our daily lives, more and more companies and individuals are claiming expertise in the field. While many are indeed experts, a slew of others merely know how to play the part and will fall flat when it comes to delivering actual results.
It is often difficult, and will usually take some time, to tell if an agency is right for your business. However, there are some quick and easy ways to determine if a social media agency can amount to its claims before signing it to work for your company. Continue reading Social Media Agencies: Distinguish the Good from the Bad
To date, one of my biggest rewards as a Digital Grease Monkey at Dealer Product Services has been gaining an understanding of Pay-Per-Click (PPC) advertising. If you’re like me and enjoy dealing with numbers and statistics, you will love learning this digital marketing practice. Follow these 10 tips for learning PPC, even if you’re not too thrilled about working with numerical facts and figures. Continue reading 10 Tips for Learning PPC
All too often, books are judged by their covers. This also applies to businesses using social media. Make a great first impression and grow your audience with these tips to craft the perfect cover photo: Continue reading Cover Your Assets: 9 Tips to Craft the Perfect Cover Photo
It’s truly a jungle out here in the digital marketing world. Whether you are new to it, or have been around for a while, there are certain ways to ensure your success. After starting my career at Dealer Product Services (DPS) several months ago, I compiled some tips for digital marketing success. Continue reading 5 Tips for Digital Marketing Success
There’s been a metamorphosis in Search Engine Optimization over the past few years. We’ve gone from keywords to content and from rankings to traffic, however, among all the changes, some things remain the same. You just can’t forget the basics, like how to write a good robots.txt file. Since this is such an essential element to a website, they can completely block your site from the Search Engine Results Pages of both Google and Bing if written improperly. If this doesn’t sound very appealing, you must learn how to properly format a robots.txt file in order to avoid crippling your site’s traffic.
Continue reading How to Properly Format a robots.txt File
The start of a new year is a great time to analyze, adapt and improve. This can apply to any facet of your personal and professional life, and your social media accounts are not an exception. There are some simple things you can do, both for your personal and professional social presence, to help you make improvements and start 2015 on the right path. To help you out, we’ve compiled this social media checklist to launch the New Year. Continue reading Social Media Checklist to Launch the New Year
Social media requires more than just a wish and a prayer. Those who think, or act, otherwise may get lucky for a certain amount of time, but eventually their good fortune will likely run out. When this inevitably occurs, social media becomes a liability, exposing the brand, personality or organization to an inconsistent image, negative sentiment, poor customer service and the like. In turn, this may decrease the organization’s sales, profitability, employee retention and morale, among other factors that could significantly degrade overall operations and the bottom line.
In order to avoid such malicious outcomes, social media should never be conducted on whim, without a plan, blindly, irresponsibly. A defined strategy must be in place with detailed knowledge of social networks, audience, goals and objectives. All social media managers must know where they are currently standing and must know exactly where they’re heading down the road. In other words, a social media road map is crucial to not get lost along the way, know exactly where you are and precisely get where you’re going.
Continue reading The Road Map to Social Media Success
Seasonality affects most businesses, hence it’s important for paid search marketers to keep seasonality in mind when planning PPC strategies and budgeting. Below are some ways to take advantage of seasonality when planning a campaign:
- Bid on relevant seasonal keywords
- Write seasonal ad copy
- Think about how seasonal weather affects your campaigns
- Use industry trends/historical data when planning campaign strategy
Bidding on relevant holiday keywords and writing holiday specific ad copy can be a great way for some businesses to take advantage of seasonality. A flower company running ads in early February would likely see higher CTRs by creating Valentine’s Day-specific ad copy than they would if they just ran broad flower related ads. Keep in mind that relevant and timely ads resonate with consumers.
Continue reading Taking Advantage of Seasonality in PPC
“Where is my ad?”
“What am I spending a thousand dollars a month on?”
“What is a good Click-Through Rate? Better yet, what is a “CTR?”
These are some of the most common questions and client objections that our PPC team, as well as our sales team, face every day. If you are not constantly living and breathing PPC, some of the questions that you might get from clients will not only confuse you, it will confuse them even more and cause a lack of confidence in your abilities to manage their media buy.
From my experience, working as a SEM Account Executive, I have had to answer almost every question in the book. But overcoming client objections is a common, sometimes uncomfortable, part of digital marketing. Since I have started working in digital marketing, there has not been one question or client objection that we have not been able to solve or provide a possible solution. Like every marketer, our goal is always to make sure that the client is happy and their confidence is unwavering. If they are not happy with their PPC campaign results, we will go back and revisit the type of goals that were set for the specific campaign. Every campaign is different when it comes to goals. This is one of the many discussions we consult towards when going over monthly reports with a client.
Continue reading Overcoming client objections in digital marketing
We were all shocked last week when Twitter announced the major redesign of its profile. And by shocked, I actually mean that we weren’t shocked at all. Frequent changes happen constantly in the digital world, and there’s nothing that we can do to slow them down. What we, as digital marketers, can affect is our reaction to these constant dynamics. We must research, prepare and react quickly to ensure our social networks are ready and up-to-date.
That said, below we highlighted the key Twitter changes that are now available to all new profiles and will be rolling out to all users throughout the coming weeks. However, before we get you prepped to overhaul your Twitter wardrobe, let’s talk about why the network decided to change its fashions in the first place.
Continue reading Everyone Panic! Twitter announced that it’s updating your profiles