Marketing to Millennials isn’t a new concept, and marketers have been preaching its importance for many years, especially with regards to eCommerce.
Millennials comprise an up-and-coming generation, and now they have the right jobs and necessary incomes to make advanced purchasing decisions, such as buying cars. They depend on digital devices to solve problems, purchase products and conduct research. For this reason alone, Millennials constitute an attractive demographic for companies and brands to target through digital marketing.
The automotive industry, as a whole, has recognized the need of marketing to Millennials, but some dealerships fail to see the importance.
The following infographic shows the top 10 reasons why every automotive dealership needs to start marketing to Millennials. Continue reading Top 10 Reasons for Marketing to Millennials
Love influences everything and affects our decisions, including how we search online and what we purchase. Recently, Google published an infographic exploring online moments of love and how digital marketers can learn from them and win them over.
Continue reading What’s Love Got To Do With Digital?
‘Organic’ things seem to be everywhere these days. Except, that is, when it comes to posts on Facebook. For a great deal of businesses out there attempting to bolster their brand via social media, it would appear that their organic posts have become just out of their fan base’s reach. So, why has Facebook made organic reach more like organic strain? Has it really just become all about making money for the good ol’ Book of Faces?
Facebook Responds…Well, Kind of…
In an attempt to answer such questions, the head of Facebook’s Ads Product Marketing team, Brian Boland, wrote an article titled: “Organic Reach on Facebook: Your Questions Answered.” In it, he provides two reasons as to why organic reach has been declining. Read between the lines and one can gather that in actuality what he is attempting to do is justify Facebook’s decision to limit organic reach. It is up to you to decide whether or not he accomplishes this.
Continue reading Why Organic Reach on Facebook Feels More Like Organic Strain
Social media requires more than just a wish and a prayer. Those who think, or act, otherwise may get lucky for a certain amount of time, but eventually their good fortune will likely run out. When this inevitably occurs, social media becomes a liability, exposing the brand, personality or organization to an inconsistent image, negative sentiment, poor customer service and the like. In turn, this may decrease the organization’s sales, profitability, employee retention and morale, among other factors that could significantly degrade overall operations and the bottom line.
In order to avoid such malicious outcomes, social media should never be conducted on whim, without a plan, blindly, irresponsibly. A defined strategy must be in place with detailed knowledge of social networks, audience, goals and objectives. All social media managers must know where they are currently standing and must know exactly where they’re heading down the road. In other words, a social media road map is crucial to not get lost along the way, know exactly where you are and precisely get where you’re going.
Continue reading The Road Map to Social Media Success