Cj is an SEO/Content Specialist at DPS. His previous work experience includes serving as a Social Media Manager for a digital media agency in Chicago, working on accounts for several large retailers and an insurance organization. Prior to that, Cj was managing social media and online PR for clients of a firm serving franchise concepts throughout the United States and Canada.

Social Media Agencies: Distinguish the Good from the Bad

With more competition, businesses should be diligent in selecting the right social media agency. There are several things that must be done to ensure that the right agency is selected.

As social media continues to prevail in our daily lives, more and more companies and individuals are claiming expertise in the field. While many are indeed experts, a slew of others merely know how to play the part and will fall flat when it comes to delivering actual results.

It is often difficult, and will usually take some time, to tell if an agency is right for your business. However, there are some quick and easy ways to determine if a social media agency can amount to its claims before signing it to work for your company. Continue reading Social Media Agencies: Distinguish the Good from the Bad

10 Stimulating Types of Social Media Content to Post for Your Business

Consumers today want to connect with your business. Sharing interesting, useful content will help you make that happen.

Sometimes, we all encounter the dreaded WRITER’S BLOCK (yes, even us content marketers). It can strike when we least want it to. And in this day and age, businesses must consistently produce attention-grabbing, engagement-worthy content to be able to remain relevant in the eyes of their customers – and this notion can be a daunting prospect to say the very least. But fear not, friends!  This list of 10 types of content should get those creative juices flowing again! Continue reading 10 Stimulating Types of Social Media Content to Post for Your Business

Should Marketers Worry About Facebook’s Dislike Button?

Facebook revealed plans to release a "Dislike" button. Should social media marketers worry about this development?

Almost immediately after Facebook launched its Like button in February, 2009, its users began asking for an alternative option to express a broader range of emotion. Well, on Monday, September 14, 2015, Facebook’s founder and CEO, Mark Zuckerberg, announced that such an option was in the works and will soon be rolled out for testing by a limited number of users.

It’s ironic that users did not welcome this development with open arms after requesting it for nearly seven years. People took to social media to share opinions on how a “Dislike” button will contribute to more negativity online, promote cyber bullying and create an unwelcoming atmosphere for brands and businesses.   Continue reading Should Marketers Worry About Facebook’s Dislike Button?

Use Chemistry to Build an Awesome Social Media Strategy

To build an amazing social media strategy, marketers need to know the chemistry of why people use it.

 

Was there ever a time that a friend’s Facebook post made you feel happier, calmer or inspired? Conversely, has a tweet or Instagram update bring about feelings of anger, sadness or jealousy? Don’t worry if you answered yes to these questions, you’re not alone in having experienced this effect of social media.

For marketers, it is crucial to understand social media’s emotional impact. It is even more vital to incorporate this knowledge in building a content strategy since it will greatly improve the return of an organization’s social media marketing. Continue reading Use Chemistry to Build an Awesome Social Media Strategy

An Example of Social Media Excellence

An Example of Social Media Excellence

Imagine that you are a marketing executive for one of the largest automotive manufacturers in the world with 150,000+ employees, an operating revenue north of $4 billion and sales that exceed 5 million vehicles in the past year. Obviously, you are in charge of a very popular brand and a lot is expected of you. So, how do you extend your success into the vast world of social media to authentically reinforce your brand’s identity and fulfill the lofty expectations of consumers, automotive enthusiasts and your brand’s other various stakeholders? Continue reading An Example of Social Media Excellence

Choose the Right Social Media for Your Business

Choose the Right Social Media for Your Business

Social media’s expanding prevalence in the daily lives of consumers, its rapid growth and competition, make it difficult for companies to decide on which social networks to include in their marketing efforts. Although this selection greatly depends on many factors, the following summaries of today’s most popular social media networks will help begin the process. Continue reading Choose the Right Social Media for Your Business

10 Social Media Best Practices for Business

10 Social Media Best Practices for Business

Let’s face it, a personal Facebook page and a business’s page are worlds apart. Their goals are different, their functions are different and the public image results could be catastrophic if a business lost sight of these facts. So, we’ve put together a list of 10 social media best practices for business in order to help the many executives and small business owners looking to begin a professional Social Media page.

Continue reading 10 Social Media Best Practices for Business