Tips to Pass Google AdWords and Bing Ads Certifications

Multiple Choice

Google AdWords and Bing Ads are very effective tools in achieving a number of business advertising goals, but marketers must first become proficient in how to properly use them in order to reap the benefits. Luckily, both Google and Bing offer free online training and certification programs for their respective advertising platforms.

Having passed both the Google AdWords Certification and Bing Ads Accredited Professional program, I have compiled some pre-exam tips to help you get certified! Continue reading Tips to Pass Google AdWords and Bing Ads Certifications

Choose the Right Social Media for Your Business

Choose the Right Social Media for Your Business

Social media’s expanding prevalence in the daily lives of consumers, its rapid growth and competition, make it difficult for companies to decide on which social networks to include in their marketing efforts. Although this selection greatly depends on many factors, the following summaries of today’s most popular social media networks will help begin the process. Continue reading Choose the Right Social Media for Your Business

8 Inbound Marketing Facts You Must Know

6 Inbound Marketing Facts You Must Know

Marketing as we once knew it, the marketing that most professionals today studied in college, underwent a transformation. Outbound marketing, once king of the industry, lost its effectiveness left the door open for innovation which came in the form of inbound marketing.

But what is the inbound marketing? Here are eight facts you must know: Continue reading 8 Inbound Marketing Facts You Must Know

10 Tips for Learning PPC

10 Tips for Learning PPC

To date, one of my biggest rewards as a Digital Grease Monkey at Dealer Product Services has been gaining an understanding of Pay-Per-Click (PPC) advertising. If you’re like me and enjoy dealing with numbers and statistics, you will love learning this digital marketing practice. Follow these 10 tips for learning PPC, even if you’re not too thrilled about working with numerical facts and figures. Continue reading 10 Tips for Learning PPC

The First Step to Mastering Digital Marketing

The First Step to Mastering Digital Marketing

I studied Communication and majored in Journalism during my fourth year in college, so I thought I was well-prepared for when I decided to leave my home in Spain for a different country in which I could gain experience in digital marketing. However, upon my arrival, it felt that I had landed in the middle of a jungle with many unfamiliar digital marketing terms, abbreviations, formulas, etc. coming at me like a swarm of exotic insects. It didn’t take long for me to find out that the first step to mastering digital marketing is to learn its language. Continue reading The First Step to Mastering Digital Marketing

How is Digital Marketing Strategy Similar to a Sports Car?

Digital marketing strategy is a lot like a sports car. If one component isn't performing, the entire system will be less efficient.

Let’s think of digital marketing strategy as the engine of a sports car. There are many moving parts that must work together in order to power the vehicle. If one component becomes damaged, or is not functioning as well as the others, performance of the entire car will be degraded and the engine may even cease up altogether. Continue reading How is Digital Marketing Strategy Similar to a Sports Car?

Can Billboards Help Explain Display Advertising?

CHALLENGE

A while back, we wrote an in-depth article about the modern display advertising landscape and the basic display campaign targeting capabilities. I think it’s essential reading for anyone trying to understand modern display advertising.

Once you understand display banner ads, what is the best way for salespeople to present display to potential clients who are uninformed, even misinformed, about display marketing? One of the simplest ways is the digital billboard analogy.

Continue reading Can Billboards Help Explain Display Advertising?