Google Declares War on Link Building

Link Building Can Do More Harm Than Good

In the last few days, there’s been some earth-shaking developments in the SEO world. Google Webmaster Trends Analyst, John Mueller, announced that link building, one of the cornerstones of a solid Search Engine Optimization campaign since the beginning of the field, can do more harm to your site’s health than good.

That’s like Ford suddenly declaring that your Mustang’s oil no longer needs changing because “it can do more harm than good to your car.” Continue reading Google Declares War on Link Building

Welcome to the Jungle: Getting the Most From a Digital Media Internship

Getting the Most From a Digital Media Internship

As a professional photographer and Graduate student of Communication, I was set on doing something where my applicable skills and theoretical prowess could be meaningfully utilized. Additionally, I wanted to continue my lifelong passion for traveling, studying and working abroad, which has allowed me to learn from a variety of multicultural perspectives. Ultimately, my heart was set on leaving my home outside of Berlin, Germany, in order to pursue my professional ambitions with a digital media internship in Chicago. Continue reading Welcome to the Jungle: Getting the Most From a Digital Media Internship

Email Etiquette: Do We Really Need to Reply All?

Reply All

The ever-so-popular Reply All button can be a powerful tool in the hands of any business professional. It can also turn your emails into “white noise” in the inboxes of your colleagues. Using Reply All at the right time can be very useful in keeping everyone informed on an important, relevant subject. However, at the wrong time, it can be rude to the original sender and the entire recipient list. So, when discussing email etiquette, we must ask the following question: do we really need to Reply All?

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Online Reputation Can Make or Break Your Business

Online Reputation Can Make or Break Your Business

Back in the “good ole’ days,” a company’s reputation was dictated by spoken word of mouth. Friends and family told each other about a restaurant they enjoyed, an amazing hotel where they resided, or the plumber who fixed a ruptured pipe on very short notice. Fortunately, and often unfortunately for some companies, those days are long gone. Platforms such as Yelp, Google Reviews, Dealer Rater and Facebook, among a growing list of others, now have complete control over businesses’ reputations. Simply put, online reputation can make or break your business.

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‘Impressions’ on Adwords Desktop Editor 11

Adwords Desktop Editor 11

Google recently released AdWords Desktop Editor 11, the newest version of their desktop campaign editing interface.

For those unfamiliar with the Adwords desktop editor, it is a very useful free interface that allows adwords marketers to make bulk account changes, work offline and do just about everything you can do in the online adwords interface.  However, some tasks are easier to accomplish in the desktop editor than they are online. For example, I’ve always found the desktop editor is better for making any sort of batch changes, importing/exporting things from accounts or restructuring an account layout. Bing Ads also has a similar desktop editor. Continue reading ‘Impressions’ on Adwords Desktop Editor 11

How to Properly Format a robots.txt File

How to Write a robots.txt File

There’s been a metamorphosis in Search Engine Optimization over the past few years. We’ve gone from keywords to content and from rankings to traffic, however, among all the changes, some things remain the same. You just can’t forget the basics, like how to write a good robots.txt file. Since this is such an essential element to a website, they can completely block your site from the Search Engine Results Pages of both Google and Bing if written improperly. If this doesn’t sound very appealing, you must learn how to properly format a robots.txt file in order to avoid crippling your site’s traffic.

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