Let’s face it, a personal Facebook page and a business’s page are worlds apart. Their goals are different, their functions are different and the public image results could be catastrophic if a business lost sight of these facts. So, we’ve put together a list of 10 social media best practices for business in order to help the many executives and small business owners looking to begin a professional Social Media page.
The start of a new year is a great time to analyze, adapt and improve. This can apply to any facet of your personal and professional life, and your social media accounts are not an exception. There are some simple things you can do, both for your personal and professional social presence, to help you make improvements and start 2015 on the right path. To help you out, we’ve compiled this social media checklist to launch the New Year. Continue reading Social Media Checklist to Launch the New Year
The marketing strategies of yesteryear required a lot of waiting and patience. Businesses pushed their universal messages to an obscenely broad audience in hopes of reaching any potentially interested consumers. This is no longer the case as today’s consumers demand relevant conversations with brands and businesses. While some marketers still yearn for the days of shouting impersonal messages at vague populations, others no longer wait for leads; they go out and get them.
A simple Twitter search for a business will reveal current, potential and former customers sharing experiences, questions and opinions about the company and its products/services. Broadening your search to industry-relevant keywords, filtered for the business’ location, will reveal a much longer list of conversations. These dialogues are all potential customers’ thoughts and feelings of the business!
Philosopher Socrates once said, “the only true wisdom is in knowing you know nothing.” As marketers working in the digital realm, the only thing we seem to know for sure is the unknown. The landscape changes at the drop of a hat…constantly. Yet, studies have proved that early adopters of new technology and trends are the ones who reap the most of their benefits. So staying ahead of the curve does pay off, no matter how relentless said process may be. We’re coming up on another new year, which is the perfect time to start a discussion about what the future of highly successful digital marketing might look like! Every “expert” has his or her own opinion on the subject, so we’ve outlined the digital marketing trends for 2015 that are agreed upon (for the most part) by the movers and shakers in the field. Continue reading Digital Marketing Trends for 2015
It has been a busy couple of weeks for Facebook with the social media network making big acquisitions, rolling out new features and enacting updates to its platform. There have also been rumors that Facebook is in the process of creating a new, stand-alone application.
To help you keep track of the varied developments, read our summary below of all Facebook changes and new functions.
Social media is a vast, continuously expanding and dynamic landscape with new networks and applications launching, selling, merging, splitting, updating and transforming on a seemingly daily basis. For many of these hopeful properties and their respective founders, the dream of creating an established impact upon society is similar to the life of a shooting star; a quick flash before fading out into the abyss of a night sky. For the fortunate others, platforms that are able to differentiate and offer an innovative new concept that is capable of attracting a sustained following, the future is very bright and profitable.
Digital marketing has not stopped evolving and changing since it became a necessary part of a business, sometimes determining if it becomes successful and profitable. This makes it extremely hard to keep up with when you are working in the industry, let alone starting from scratch and trying to learn about digital marketing. In a video titled “Moving from Ad Men to Math Men”, it shows the evolution of digital marketing and how the industry initially started by spending ad dollars blindly, guessing which medium performed the best and simply wasting budgets. Fast forward a few decades, the entire landscape of advertising is different and is still constantly changing.
Great American author and personal hero, Mark Twain, once said: “Let us make a special effort to stop communicating with each other, so we can have some conversation.”
This is the sentiment at the heart of the new messaging feature being offered by social media phenomena, Pinterest. Yet why would an image-based site that defines itself as a “visual discovery tool” invest time in an instant messaging feature, something that all the other big social media players (Facebook, Twitter, etc.) already have? The answer, according to Pinterest, is quite simple. In the words of the wolf in Little Red Riding Hood: “All the better to interact with you, my dear.”
Guest Authors: Sean Welsh & Jeff Hill of Car Biz Done Better
A specter is haunting your dealerships! It’s the specter of Third Party Lead Dependency (TPLD) which occurs when greater than 50% of your budget is dedicated to buying third party leads.
Why would this be a problem you ask? Isn’t it a perfectly reasonable strategy to ensure a consistent number of monthly leads for your Business Development Center (BDC)? While “yes” may seem like the correct answer, in most cases it is typically the opposite.
We all know those terrible and funny used car dealership TV commercials. The ones where the guy with slicked back greasy hair and a half buttoned up white t-shirt talks about “incredible” deals that you can’t beat! Just like the example above from Discovery’s, Fast N’ Loud (happens to be one of my favorite shows) that is trying to drive in-market brand awareness.
Traditional media like television, is still heavily used for many car dealerships as a channel for building brand awareness. While this may still be an effective way of driving top-of-mind awareness, what a lot of marketers or car dealers don’t realize is that their search marketing efforts accomplish this goal as well.