Welcome to the Jungle – Volume 4 – “Grease Monkey Evolution”

Entering The Jungle ArticleIf someone was to ask me at the beginning of the year where I would be in six months, I wouldn’t have had an answer for them at that point. I simply didn’t know. Then in March, I found myself being offered an awesome position on the SEM/SEO/Social Team here at DPS. At that time, my knowledge was very basic. After the first couple of days in the department, I could see it was a very fast-paced, analytical and collaborative environment. I had a lot of learning to do in order to keep up with the team but I was, without a doubt, up for the challenge.

Fast forward to today, the opportunity to be involved in each area of the department has been quite rewarding and has been something that I enjoy each and every day. While it was difficult at first to grasp the multiple strategies and concepts of SEM and Social in particular, it has started to become second nature. Every day is different and being able to spread around to the different areas within the industry helps me maintain a high excitement level, day in and day out.

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Bing Ads Restoring Their Look & Feel

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Ahh…finally…Bing is listening to its users and moving to restore their interface as announced last week. As we learned earlier this year at Bing Ads Connect, this is in result of Bing starting to collaborate and listen to Agencies.

This update will feature:

  • Auto-tagging campaigns to more accurately pull data into Google Analytics
  • Streamlined Billing Process with online insertion orders
  • A new performance indicator tool (Top Mover feature) that will let users quickly analyze ad performance
  • Improved interface with simplified navigation helping improve work flow

This new update will start rolling out this week for some users. Here is a quick look at the before and after screenshots of the new Bing Ads design:

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Google Pigeon Update seeks to reward companies for excellent local search

Google Pidgeon Update
Google’s newest update promises better local search results for the average user – and more headaches for bad SEOs

For the last few years, Google has made a real effort to optimize the experience for each and every searcher. In the SEO industry, if you haven’t been tracking rankings in specific geographic areas, you have been woefully behind the times.  Google created yet another big update during the past weekend – this one nicknamed “Pigeon”.

While the “Pigeon” name didn’t officially come from Google, instead, it came from Search Engine Land, it stuck in a major way among SEOs because of its emphasis on local search rankings as well as pigeons’ tendency to ‘fly back home.’

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Do You Speak Social Media?

Like all other industries, social media comes with its own set of acronyms, terms and formulas. If you are working in the field, or plan to work with someone who does, it’s important to have an understanding of the basic terms. Take this 10-question quiz to see how fluent you are in the language of social media. If you have questions or would like some clarification on any term, comment below or send us a message.

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Why Organic Reach on Facebook Feels More Like Organic Strain

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‘Organic’ things seem to be everywhere these days. Except, that is, when it comes to posts on Facebook. For a great deal of businesses out there attempting to bolster their brand via social media, it would appear that their organic posts have become just out of their fan base’s reach. So, why has Facebook made organic reach more like organic strain? Has it really just become all about making money for the good ol’ Book of Faces?

Facebook Responds…Well, Kind of…

In an attempt to answer such questions, the head of Facebook’s Ads Product Marketing team, Brian Boland, wrote an article titled: “Organic Reach on Facebook: Your Questions Answered.” In it, he provides two reasons as to why organic reach has been declining. Read between the lines and one can gather that in actuality what he is attempting to do is justify Facebook’s decision to limit organic reach. It is up to you to decide whether or not he accomplishes this.

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The Pros and Cons of Ad Position One

Google Ad Position Graphic

One word that comes up a lot in the world of SEM is optimization. Heck, “optimization” is the “O” in SEO. From a PPC Analyst standpoint, I strive to achieve optimal results for my clients paid search accounts. While I love to see my clients ads at the top of paid search results, sometimes achieving an average position of one isn’t all it’s cracked up to be. Sure, different campaigns have different objectives and there is variance from industry to industry. Truth be told, an average position of one is not always the most cost-effective position and there are other things to consider.

Search metrics often affect each other to form an ecosystem. For example, ad position has an effect on click-through rate (CTR). If an ad is position six, it’s generally going to have a lower CTR than an ad in positions one through five, regardless of how compelling and relevant the ad. Most people won’t even read six ads before clicking. Some people might click on the top ad assuming it’s the relevant ad without more than a glance.

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What’s the true ROI of Social Media?

Social Media ROI

Since the day social media gained traction as a business marketing tool, the question of its value, effectiveness and return on investment (ROI) has been a hot-topic discussion within boardrooms, at the watercooler, among internet forums, blogs, social networks, and at parks and beaches. Well, probably not parks and beaches, with the exception of a few passionate Grease Monkeys.

While many professionals were quick to comprehend that social media is a much different weapon within the marketing arsenal than conventional tools, others are still struggling with how to attach a true, reliable ROI to Social Media. The disbeliever’s unrelenting disavowal may be due to a variety of factors, but I dare to wager that nearly all fail to see the more obscure, underlying ROI of social media – the risk of ignoring, which I also like to refer to as “the loss from avoiding.”

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Display Advertising: Rethinking Your Automotive Digital Strategy

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Display Advertising presents dealerships with the incredible opportunity on scalability, reach and targeting for their initiatives at hand. The technology available today has given us marketers the ability in real-time, to target and optimize the campaigns like we have never been able to before. This does not mean that each Display Campaign or Automotive Dealership is utilizing these tools or running campaigns correctly.

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Lessons from SMX Advanced Day Two

SMX Day 2

How natural speech tech and content can make or break you, and how to properly assign credit in automotive search engine marketing

While SMX Advanced Seattle Day One was filled with useful SEO, PPC and Social Media nuggets, the second day of the digital marketing conference had a bit of a slower pace, but still plenty of lessons for both the novice and veteran search engine marketer. The biggest takeaways were, again, that natural speech is coming and quality is better than quantity in content. While these two ideas were already set in stone prior to SMX, the conference further reinforced these ideals.

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Lessons from SMX Advanced Day One

Day 1How content and another barrage of Google updates have changed the game for Automotive Search Marketers

SMX Advanced is now behind us and digital marketers have finally landed back at home to digest all of the great information gleaned from the conference. Within the SEO industry, content creation has become a major part of what we do. For the good ones, it’s become second nature. If it hasn’t, you’re no longer an SEO, or, at least you will be soon looking for a new job. As a result, this year’s SMX Advanced Seattle based a huge majority of its presentations around Content Marketing and how to properly create and execute Content Marketing strategies.

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