Kyle Petty is a SEM Account Executive at Dealer Product Services. Before working at DPS, Kyle was a Marketing Coordinator learning the in's and out's of multi-channel marketing. In his personal life, Kyle leads an active and healthy lifestyle, working out daily and eating healthy food. He also enjoys sports and attending live concerts. Da Bears!

Digital Marketing Evolution: Ad Men to Math Men

Digital Marketing reshaped the advertising industry. In a video titled "Moving from Ad Men to Math Men," the dynamic history and evolution of the marketing industry is explained.

Digital marketing has not stopped evolving and changing since it became a necessary part of a business, sometimes determining if it becomes successful and profitable. This makes it extremely hard to keep up with when you are working in the industry, let alone starting from scratch and trying to learn about digital marketing. In a video titled “Moving from Ad Men to Math Men”, it shows the evolution of digital marketing and how the industry initially started by spending ad dollars blindly, guessing which medium performed the best and simply wasting budgets. Fast forward a few decades, the entire landscape of advertising is different and is still constantly changing.

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