Joshua Schafernak is a SEM/PPC Analyst at Dealer Product Services. Before working at DPS, Joshua spent several years as a SEM/Web Content Specialist. In his personal life, Joshua enjoys video games, science fiction/fantasy, graphic novels, comedy, music, weightlifting, creative writing and vegetarian cooking.

‘Impressions’ on Adwords Desktop Editor 11

Adwords Desktop Editor 11

Google recently released AdWords Desktop Editor 11, the newest version of their desktop campaign editing interface.

For those unfamiliar with the Adwords desktop editor, it is a very useful free interface that allows adwords marketers to make bulk account changes, work offline and do just about everything you can do in the online adwords interface.  However, some tasks are easier to accomplish in the desktop editor than they are online. For example, I’ve always found the desktop editor is better for making any sort of batch changes, importing/exporting things from accounts or restructuring an account layout. Bing Ads also has a similar desktop editor. Continue reading ‘Impressions’ on Adwords Desktop Editor 11