Guest Authors: Sean Welsh & Jeff Hill of Car Biz Done Better
A specter is haunting your dealerships! It’s the specter of Third Party Lead Dependency (TPLD) which occurs when greater than 50% of your budget is dedicated to buying third party leads.
Why would this be a problem you ask? Isn’t it a perfectly reasonable strategy to ensure a consistent number of monthly leads for your Business Development Center (BDC)? While “yes” may seem like the correct answer, in most cases it is typically the opposite.