Do you suffer from Third Party Lead Dependency?

Guest Authors: Sean WelshJeff Hill of Car Biz Done Better

Auto Dealership Lead Generation

 

A specter is haunting your dealerships! It’s the specter of Third Party Lead Dependency (TPLD) which occurs when greater than 50% of your budget is dedicated to buying third party leads.

Why would this be a problem you ask? Isn’t it a perfectly reasonable strategy to ensure a consistent number of monthly leads for your Business Development Center (BDC)?  While “yes” may seem like the correct answer, in most cases it is typically the opposite.

Continue reading Do you suffer from Third Party Lead Dependency?