Dan Patrick is the Digital Media Group Manager at Dealer Product Services. He also served as a SEO Analyst and Copywriter at Walgreens, CouponCabin, and LocalLaunch! Prior to his career in Search Engine Optimization, Dan was an award-winning newspaper and magazine journalist in the Chicagoland area. In his personal life, Dan is a major automotive enthusiast, having attended major events including the Rolex 24 at Daytona, 12 Hours of Sebring and the Indianapolis 500. Thus far, he has attended major events for Indycar, NASCAR, NHRA, TUSCC, ALMS, GRAND-AM, TRANS-AM, and more.

In Social Media, Google+ platform should never be ignored

Google+Perception can often be the enemy of innovation in the digital space. Too often a great idea is disregarded because of an undeserved image problem. Google+ is an example of this. Google+ is completely misused in the automotive world because of a perceived lack of interest by potential customers.

Many believe no one is using Google+, so why should they take the time to post to their Google+ pages?

Google+ is obviously a fantastic SEO tool, but its value stretches far beyond the realm of Search Engine Results Pages. Some companies even use Google+ purely as a SEO tool, but even this is a mistake. Next time, don’t let anyone tell you that it doesn’t have any value as a Social Media platform. There are several reasons for this.

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