Perception can often be the enemy of innovation in the digital space. Too often a great idea is disregarded because of an undeserved image problem. Google+ is an example of this. Google+ is completely misused in the automotive world because of a perceived lack of interest by potential customers.
Many believe no one is using Google+, so why should they take the time to post to their Google+ pages?
Google+ is obviously a fantastic SEO tool, but its value stretches far beyond the realm of Search Engine Results Pages. Some companies even use Google+ purely as a SEO tool, but even this is a mistake. Next time, don’t let anyone tell you that it doesn’t have any value as a Social Media platform. There are several reasons for this.