Tyler Rayome is the Director of the Digital Media Group at Dealer Product Services helping lead the charge for everything digital. In his previous life, Tyler worked the agency grind in downtown Chicago for national and local clients across many verticals. He was instrumental in bringing in digital offerings at a formally traditional agency, and helped grow the business tremendously in a short period of time. In Tyler's free time, he enjoys playing music with his band, whether its gigging on the weekends at Chicago's hot spots or recording in the studio.

Search Drives a 90% Lift in Top-of-Mind Brand Awareness for Automotive

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Trick Ricky’s Used Cars | Fast N’ Loud www.youtube.com/watch?v=MQoeYgp11FU

We all know those terrible and funny used car dealership TV commercials. The ones where¬†the guy with slicked back greasy hair and a half buttoned up white t-shirt talks about “incredible” deals that you can’t beat! Just like the example above from Discovery’s, Fast N’ Loud (happens to be one of my favorite shows) that is trying to drive in-market brand awareness.

Traditional media like television, is still heavily used for many car dealerships as a channel for building brand awareness. While this may still be an effective way of driving top-of-mind awareness, what a lot of marketers or car dealers don’t realize is that their search marketing efforts accomplish this goal as well.

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