Shelley Graff is a Content Marketing Specialist for Affinitiv (formerly Dealer Product Services). Following completion of her Master’s in Communication, Shelley discovered a passion in designing quality, original creations for the digital realm. In her personal life, Shelley’s interests include indie music, muscle cars, the animal kingdom, photography, philosophy and foreign horror movies. Her hero is Mark Twain.

10 Stimulating Types of Social Media Content to Post for Your Business

Consumers today want to connect with your business. Sharing interesting, useful content will help you make that happen.

Sometimes, we all encounter the dreaded WRITER’S BLOCK (yes, even us content marketers). It can strike when we least want it to. And in this day and age, businesses must consistently produce attention-grabbing, engagement-worthy content to be able to remain relevant in the eyes of their customers – and this notion can be a daunting prospect to say the very least. But fear not, friends!  This list of 10 types of content should get those creative juices flowing again! Continue reading 10 Stimulating Types of Social Media Content to Post for Your Business

Create SEO content for users, not search engines in 2014

SEO-post

There was a great quote buried in a mundane SEO article almost two years ago – ancient history in our industry – that still rings true today. Now, I would modify this statement by taking out “SEO” and replace that acronym with “Search Engines” in general.

Google and Bing have finally reached a point where they are so sophisticated that all trickery has effectively been taken out of the SEO playbook. Now, as SEOs, we can finally exhale!
Continue reading Create SEO content for users, not search engines in 2014