When trying to make a sale, what is the first question marketers should ask? Hint: It’s not a concept that developed recently as a result of ‘new media’ or digital marketing. It is a question that every successful marketer or advertiser has asked him/herself since the dawn of marketing. Knowing the answer to this question is the reason that Snake Oil peddlers were able to abundantly sell their wares…The reason infomercials are effective…Heck, it’s the reason Soap Operas exist!
What is this amazing question, you ask? Continue reading The Oldest Trick in Marketing