Shelley Graff is a Content Marketing Specialist for Affinitiv (formerly Dealer Product Services). Following completion of her Master’s in Communication, Shelley discovered a passion in designing quality, original creations for the digital realm. In her personal life, Shelley’s interests include indie music, muscle cars, the animal kingdom, photography, philosophy and foreign horror movies. Her hero is Mark Twain.
When trying to make a sale, what is the first question marketers should ask? Hint: It’s not a concept that developed recently as a result of ‘new media’ or digital marketing. It is a question that every successful marketer or advertiser has asked him/herself since the dawn of marketing. Knowing the answer to this question is the reason that Snake Oil peddlers were able to abundantly sell their wares…The reason infomercials are effective…Heck, it’s the reason Soap Operas exist!
Marketing to Millennials isn’t a new concept, and marketers have been preaching its importance for many years, especially with regards to eCommerce.
Millennials comprise an up-and-coming generation, and now they have the right jobs and necessary incomes to make advanced purchasing decisions, such as buying cars. They depend on digital devices to solve problems, purchase products and conduct research. For this reason alone, Millennials constitute an attractive demographic for companies and brands to target through digital marketing.
The automotive industry, as a whole, has recognized the need of marketing to Millennials, but some dealerships fail to see the importance.
Marketing as we once knew it, the marketing that most professionals today studied in college, underwent a transformation. Outbound marketing, once king of the industry, lost its effectiveness left the door open for innovation which came in the form of inbound marketing.
I studied Communication and majored in Journalism during my fourth year in college, so I thought I was well-prepared for when I decided to leave my home in Spain for a different country in which I could gain experience in digital marketing. However, upon my arrival, it felt that I had landed in the middle of a jungle with many unfamiliar digital marketing terms, abbreviations, formulas, etc. coming at me like a swarm of exotic insects. It didn’t take long for me to find out that the first step to mastering digital marketing is to learn its language. Continue reading The First Step to Mastering Digital Marketing
Let’s think of digital marketing strategy as the engine of a sports car. There are many moving parts that must work together in order to power the vehicle. If one component becomes damaged, or is not functioning as well as the others, performance of the entire car will be degraded and the engine may even cease up altogether. Continue reading How is Digital Marketing Strategy Similar to a Sports Car?
As a professional photographer and Graduate student of Communication, I was set on doing something where my applicable skills and theoretical prowess could be meaningfully utilized. Additionally, I wanted to continue my lifelong passion for traveling, studying and working abroad, which has allowed me to learn from a variety of multicultural perspectives. Ultimately, my heart was set on leaving my home outside of Berlin, Germany, in order to pursue my professional ambitions with a digital media internship in Chicago. Continue reading Welcome to the Jungle: Getting the Most From a Digital Media Internship
Love influences everything and affects our decisions, including how we search online and what we purchase. Recently, Google published an infographic exploring online moments of love and how digital marketers can learn from them and win them over.
Philosopher Socrates once said, “the only true wisdom is in knowing you know nothing.” As marketers working in the digital realm, the only thing we seem to know for sure is the unknown. The landscape changes at the drop of a hat…constantly. Yet, studies have proved that early adopters of new technology and trends are the ones who reap the most of their benefits. So staying ahead of the curve does pay off, no matter how relentless said process may be. We’re coming up on another new year, which is the perfect time to start a discussion about what the future of highly successful digital marketing might look like! Every “expert” has his or her own opinion on the subject, so we’ve outlined the digital marketing trends for 2015 that are agreed upon (for the most part) by the movers and shakers in the field. Continue reading Digital Marketing Trends for 2015
Digital marketing has not stopped evolving and changing since it became a necessary part of a business, sometimes determining if it becomes successful and profitable. This makes it extremely hard to keep up with when you are working in the industry, let alone starting from scratch and trying to learn about digital marketing. In a video titled “Moving from Ad Men to Math Men”, it shows the evolution of digital marketing and how the industry initially started by spending ad dollars blindly, guessing which medium performed the best and simply wasting budgets. Fast forward a few decades, the entire landscape of advertising is different and is still constantly changing.