Tyler Rayome is the Director of the Digital Media Group at Dealer Product Services helping lead the charge for everything digital. In his previous life, Tyler worked the agency grind in downtown Chicago for national and local clients across many verticals. He was instrumental in bringing in digital offerings at a formally traditional agency, and helped grow the business tremendously in a short period of time. In Tyler's free time, he enjoys playing music with his band, whether its gigging on the weekends at Chicago's hot spots or recording in the studio.

Display Advertising: Rethinking Your Automotive Digital Strategy

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Display Advertising presents dealerships with the incredible opportunity on scalability, reach and targeting for their initiatives at hand. The technology available today has given us marketers the ability in real-time, to target and optimize the campaigns like we have never been able to before. This does not mean that each Display Campaign or Automotive Dealership is utilizing these tools or running campaigns correctly.

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