Joshua Schafernak is a SEM/PPC Analyst at Dealer Product Services. Before working at DPS, Joshua spent several years as a SEM/Web Content Specialist. In his personal life, Joshua enjoys video games, science fiction/fantasy, graphic novels, comedy, music, weightlifting, creative writing and vegetarian cooking.

Can Billboards Help Explain Display Advertising?

CHALLENGE

A while back, we wrote an in-depth article about the modern display advertising landscape and the basic display campaign targeting capabilities. I think it’s essential reading for anyone trying to understand modern display advertising.

Once you understand display banner ads, what is the best way for salespeople to present display to potential clients who are uninformed, even misinformed, about display marketing? One of the simplest ways is the digital billboard analogy.

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