Cj is an SEO/Content Specialist at DPS. His previous work experience includes serving as a Social Media Manager for a digital media agency in Chicago, working on accounts for several large retailers and an insurance organization. Prior to that, Cj was managing social media and online PR for clients of a firm serving franchise concepts throughout the United States and Canada.

Should Marketers Worry About Facebook’s Dislike Button?

Facebook revealed plans to release a "Dislike" button. Should social media marketers worry about this development?

Almost immediately after Facebook launched its Like button in February, 2009, its users began asking for an alternative option to express a broader range of emotion. Well, on Monday, September 14, 2015, Facebook’s founder and CEO, Mark Zuckerberg, announced that such an option was in the works and will soon be rolled out for testing by a limited number of users.

It’s ironic that users did not welcome this development with open arms after requesting it for nearly seven years. People took to social media to share opinions on how a “Dislike” button will contribute to more negativity online, promote cyber bullying and create an unwelcoming atmosphere for brands and businesses.   Continue reading Should Marketers Worry About Facebook’s Dislike Button?

10 Social Media Best Practices for Business

10 Social Media Best Practices for Business

Let’s face it, a personal Facebook page and a business’s page are worlds apart. Their goals are different, their functions are different and the public image results could be catastrophic if a business lost sight of these facts. So, we’ve put together a list of 10 social media best practices for business in order to help the many executives and small business owners looking to begin a professional Social Media page.

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Why Organic Reach on Facebook Feels More Like Organic Strain

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‘Organic’ things seem to be everywhere these days. Except, that is, when it comes to posts on Facebook. For a great deal of businesses out there attempting to bolster their brand via social media, it would appear that their organic posts have become just out of their fan base’s reach. So, why has Facebook made organic reach more like organic strain? Has it really just become all about making money for the good ol’ Book of Faces?

Facebook Responds…Well, Kind of…

In an attempt to answer such questions, the head of Facebook’s Ads Product Marketing team, Brian Boland, wrote an article titled: “Organic Reach on Facebook: Your Questions Answered.” In it, he provides two reasons as to why organic reach has been declining. Read between the lines and one can gather that in actuality what he is attempting to do is justify Facebook’s decision to limit organic reach. It is up to you to decide whether or not he accomplishes this.

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Everyone Panic! Twitter announced that it’s updating your profiles

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We were all shocked last week when Twitter announced the major redesign of its profile. And by shocked, I actually mean that we weren’t shocked at all. Frequent changes happen constantly in the digital world, and there’s nothing that we can do to slow them down. What we, as digital marketers, can affect is our reaction to these constant dynamics. We must research, prepare and react quickly to ensure our social networks are ready and up-to-date.

That said, below we highlighted the key Twitter changes that are now available to all new profiles and will be rolling out to all users throughout the coming weeks. However, before we get you prepped to overhaul your Twitter wardrobe, let’s talk about why the network decided to change its fashions in the first place.
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Developing a Social Media Strategy for Car Dealerships

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In 2014, it is estimated that 68% of internet users will engage and consume all types of Social Media (eMarketer). That means that almost 70% of all consumers on the internet will be posting, blogging, liking, tweeting, retweeting, sharing, reviewing, etc. regarding everything from viral videos/content to brands/products. So what does this mean for car dealerships? Well Mr. Dealer, Social Media is here to stay and the need for embracing it couldn’t be more evident.

Developing a sound strategy for a car dealership can be tricky. I’ve heard it time and time again from Dealer Principles, GM’s, GSM’s, Service Directors, etc. that the biggest problem they have is combating negative posts or reviews, creating engagement, or driving new consumers to their pages. All of these issues can be combated with having a fine-tuned social strategy, customized around the core marketing objectives at hand.
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