SMX Advanced is now behind us and digital marketers have finally landed back at home to digest all of the great information gleaned from the conference. Within the SEO industry, content creation has become a major part of what we do. For the good ones, it’s become second nature. If it hasn’t, you’re no longer an SEO, or, at least you will be soon looking for a new job. As a result, this year’s SMX Advanced Seattle based a huge majority of its presentations around Content Marketing and how to properly create and execute Content Marketing strategies.
Tag: Google Knowledge Graph
Why Knowledge Graph logos need a mix of patience and a willingness to embrace your Google+ page
Each time a potential client asks our one of our Social Media staff about the Knowledge Graph, it reminds me of a cartoon I saw in a recent Search Engine Journal Facebook post. It shows Google as the vengeful father of the shunned Social Media platform Google+, determined to make the world love his son. The cartoon is utterly hilarious for people within the SEO industry.
Why? Well, the Google Knowledge Graph pulls much of its information directly from the Google+ page. That’s right, Google+ – not Facebook, not Twitter, not Instagram, and definitely not Snapchat. Google is not pulling these photos and posts from the social media properties that most businesses mainly use.
Continue reading Conquering the mysterious Google Knowledge Graph