Dan Patrick is the Digital Media Group Manager at Dealer Product Services. He also served as a SEO Analyst and Copywriter at Walgreens, CouponCabin, and LocalLaunch! Prior to his career in Search Engine Optimization, Dan was an award-winning newspaper and magazine journalist in the Chicagoland area. In his personal life, Dan is a major automotive enthusiast, having attended major events including the Rolex 24 at Daytona, 12 Hours of Sebring and the Indianapolis 500. Thus far, he has attended major events for Indycar, NASCAR, NHRA, TUSCC, ALMS, GRAND-AM, TRANS-AM, and more.

Lessons from SMX Advanced Day One

Day 1How content and another barrage of Google updates have changed the game for Automotive Search Marketers

SMX Advanced is now behind us and digital marketers have finally landed back at home to digest all of the great information gleaned from the conference. Within the SEO industry, content creation has become a major part of what we do. For the good ones, it’s become second nature. If it hasn’t, you’re no longer an SEO, or, at least you will be soon looking for a new job. As a result, this year’s SMX Advanced Seattle based a huge majority of its presentations around Content Marketing and how to properly create and execute Content Marketing strategies.

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Conquering the mysterious Google Knowledge Graph

Why Knowledge Graph logos need a mix of patience and a willingness to embrace your Google+ page

Each time a potential client asks our one of our Social Media staff about the Knowledge Graph, it reminds me of a cartoon I saw in a recent Search Engine Journal Facebook post. It shows Google as the vengeful father of the shunned Social Media platform Google+, determined to make the world love his son. The cartoon is utterly hilarious for people within the SEO industry.

Search Engine Land CartoonWhy? Well, the Google Knowledge Graph pulls much of its information directly from the Google+ page. That’s right, Google+ – not Facebook, not Twitter, not Instagram, and definitely not Snapchat. Google is not pulling these photos and posts from the social media properties that most businesses mainly use.
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