Dan Patrick is the Digital Media Group Manager at Dealer Product Services. He also served as a SEO Analyst and Copywriter at Walgreens, CouponCabin, and LocalLaunch! Prior to his career in Search Engine Optimization, Dan was an award-winning newspaper and magazine journalist in the Chicagoland area. In his personal life, Dan is a major automotive enthusiast, having attended major events including the Rolex 24 at Daytona, 12 Hours of Sebring and the Indianapolis 500. Thus far, he has attended major events for Indycar, NASCAR, NHRA, TUSCC, ALMS, GRAND-AM, TRANS-AM, and more.

Lessons from SMX Advanced Day One

Day 1How content and another barrage of Google updates have changed the game for Automotive Search Marketers

SMX Advanced is now behind us and digital marketers have finally landed back at home to digest all of the great information gleaned from the conference. Within the SEO industry, content creation has become a major part of what we do. For the good ones, it’s become second nature. If it hasn’t, you’re no longer an SEO, or, at least you will be soon looking for a new job. As a result, this year’s SMX Advanced Seattle based a huge majority of its presentations around Content Marketing and how to properly create and execute Content Marketing strategies.

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Developing a Social Media Strategy for Car Dealerships

Social-Media-Strategy

In 2014, it is estimated that 68% of internet users will engage and consume all types of Social Media (eMarketer). That means that almost 70% of all consumers on the internet will be posting, blogging, liking, tweeting, retweeting, sharing, reviewing, etc. regarding everything from viral videos/content to brands/products. So what does this mean for car dealerships? Well Mr. Dealer, Social Media is here to stay and the need for embracing it couldn’t be more evident.

Developing a sound strategy for a car dealership can be tricky. I’ve heard it time and time again from Dealer Principles, GM’s, GSM’s, Service Directors, etc. that the biggest problem they have is combating negative posts or reviews, creating engagement, or driving new consumers to their pages. All of these issues can be combated with having a fine-tuned social strategy, customized around the core marketing objectives at hand.
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Apple’s CarPlay may bring iOS Apps into your car

CarPlay

As if Apple didn’t already have their hands in enough of your technology, they recently announced CarPlay, a revolutionary entertainment system.

CarPlay is an in-car infotainment system that will allow you to connect your iOS device to your car. CarPlay will allow iPhone users to make phone calls, access text messages, listen to music, and access the Maps app in their cars using Siri, touch controls, and of course, the standard knobs and dials that would usually come with a car’s entertainment system.
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In Social Media, Google+ platform should never be ignored

Google+Perception can often be the enemy of innovation in the digital space. Too often a great idea is disregarded because of an undeserved image problem. Google+ is an example of this. Google+ is completely misused in the automotive world because of a perceived lack of interest by potential customers.

Many believe no one is using Google+, so why should they take the time to post to their Google+ pages?

Google+ is obviously a fantastic SEO tool, but its value stretches far beyond the realm of Search Engine Results Pages. Some companies even use Google+ purely as a SEO tool, but even this is a mistake. Next time, don’t let anyone tell you that it doesn’t have any value as a Social Media platform. There are several reasons for this.

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Conquering the mysterious Google Knowledge Graph

Why Knowledge Graph logos need a mix of patience and a willingness to embrace your Google+ page

Each time a potential client asks our one of our Social Media staff about the Knowledge Graph, it reminds me of a cartoon I saw in a recent Search Engine Journal Facebook post. It shows Google as the vengeful father of the shunned Social Media platform Google+, determined to make the world love his son. The cartoon is utterly hilarious for people within the SEO industry.

Search Engine Land CartoonWhy? Well, the Google Knowledge Graph pulls much of its information directly from the Google+ page. That’s right, Google+ – not Facebook, not Twitter, not Instagram, and definitely not Snapchat. Google is not pulling these photos and posts from the social media properties that most businesses mainly use.
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