As social media continues to prevail in our daily lives, more and more companies and individuals are claiming expertise in the field. While many are indeed experts, a slew of others merely know how to play the part and will fall flat when it comes to delivering actual results.
It is often difficult, and will usually take some time, to tell if an agency is right for your business. However, there are some quick and easy ways to determine if a social media agency can amount to its claims before signing it to work for your company. Continue reading Social Media Agencies: Distinguish the Good from the Bad
To date, one of my biggest rewards as a Digital Grease Monkey at Dealer Product Services has been gaining an understanding of Pay-Per-Click (PPC) advertising. If you’re like me and enjoy dealing with numbers and statistics, you will love learning this digital marketing practice. Follow these 10 tips for learning PPC, even if you’re not too thrilled about working with numerical facts and figures. Continue reading 10 Tips for Learning PPC
It’s truly a jungle out here in the digital marketing world. Whether you are new to it, or have been around for a while, there are certain ways to ensure your success. After starting my career at Dealer Product Services (DPS) several months ago, I compiled some tips for digital marketing success. Continue reading 5 Tips for Digital Marketing Success
How Negative Keyword Lists and Matchtypes can make your PPC life easier
Avoiding wasted impressions and clicks is an important part of PPC strategy. Irrelevant traffic can drain your PPC budget and increase bounce rates while decreasing CTRs. Creating a robust negative keyword list for campaigns (or even adgroups) aids paid search advertisers in their struggle to avoid the dreaded irrelevant traffic. Adding negative keywords to your campaigns allows you to use phrase, broad and modified broad match keywords more liberally while avoiding a lot of irrelevant traffic.
When first creating a PPC campaign, it can be difficult to come up with a truly exhaustive list of negative keywords to add. There are negative keyword tools around the web that can help you gauge what types of searches a keyword might trigger. Once your campaign starts getting some traffic, it’s a great idea to check your search terms report to see what queries are leading to clicks on your ads.
Continue reading Embrace the negative