Dan Patrick is the Digital Media Group Manager at Dealer Product Services. He also served as a SEO Analyst and Copywriter at Walgreens, CouponCabin, and LocalLaunch! Prior to his career in Search Engine Optimization, Dan was an award-winning newspaper and magazine journalist in the Chicagoland area. In his personal life, Dan is a major automotive enthusiast, having attended major events including the Rolex 24 at Daytona, 12 Hours of Sebring and the Indianapolis 500. Thus far, he has attended major events for Indycar, NASCAR, NHRA, TUSCC, ALMS, GRAND-AM, TRANS-AM, and more.
For the last few years, Google has made a real effort to optimize the experience for each and every searcher. In the SEO industry, if you haven’t been tracking rankings in specific geographic areas, you have been woefully behind the times. Google created yet another big update during the past weekend – this one nicknamed “Pigeon”.
While the “Pigeon” name didn’t officially come from Google, instead, it came from Search Engine Land, it stuck in a major way among SEOs because of its emphasis on local search rankings as well as pigeons’ tendency to ‘fly back home.’
How content and another barrage of Google updates have changed the game for Automotive Search Marketers
SMX Advanced is now behind us and digital marketers have finally landed back at home to digest all of the great information gleaned from the conference. Within the SEO industry, content creation has become a major part of what we do. For the good ones, it’s become second nature. If it hasn’t, you’re no longer an SEO, or, at least you will be soon looking for a new job. As a result, this year’s SMX Advanced Seattle based a huge majority of its presentations around Content Marketing and how to properly create and execute Content Marketing strategies.