Andrea arrived from Spain in January 2015 for a Digital Marketing Internship at Dealer Product Services. Previously, Andrea worked as a journalist for two newspapers in Spain and traveled all over the world during her employment as a flight attendant for an international Spanish airline. Andrea's passions include marketing and writing. She also loves travelling, exploring various cultures, meeting new people and reading, especially if it's out in the sun.

Become the MacGyver of Mobile Advertising

Learn how to build mobile ad campaigns that will deliver results for your business or brand.

Like it or not, mobile devices have become an indispensable part of everyone’s life. We’re lost without them, anxious when they’re not within reach and give them our absolute, undivided attention whenever we have a free moment. Likewise, successful marketers have caught on to these facts and recognize them as colossal, unprecedented opportunities. These marketers will adjust their digital marketing strategies to include mobile devices, if they haven’t done so already, and will deliver much value for their organizations and brands. However, the marketers that fail to make the necessary adjustments will have a tough time delivering quality results. As the English writer H.G. Wells said, “adapt or perish, now as ever, is nature’s inexorable imperative.”

Continue reading to learn how to build effective mobile advertising campaigns that take advantage of the reach, engagement and ROI availed by the little, smart devices that we are no longer able to function without. Continue reading Become the MacGyver of Mobile Advertising