Back in the “good ole’ days,” a company’s reputation was dictated by spoken word of mouth. Friends and family told each other about a restaurant they enjoyed, an amazing hotel where they resided, or the plumber who fixed a ruptured pipe on very short notice. Fortunately, and often unfortunately for some companies, those days are long gone. Platforms such as Yelp, Google Reviews, Dealer Rater and Facebook, among a growing list of others, now have complete control over businesses’ reputations. Simply put, online reputation can make or break your business.
Tag: Online Reputation Management
For the last few years, Google has made a real effort to optimize the experience for each and every searcher. In the SEO industry, if you haven’t been tracking rankings in specific geographic areas, you have been woefully behind the times. Google created yet another big update during the past weekend – this one nicknamed “Pigeon”.
While the “Pigeon” name didn’t officially come from Google, instead, it came from Search Engine Land, it stuck in a major way among SEOs because of its emphasis on local search rankings as well as pigeons’ tendency to ‘fly back home.’
SMX Advanced is now behind us and digital marketers have finally landed back at home to digest all of the great information gleaned from the conference. Within the SEO industry, content creation has become a major part of what we do. For the good ones, it’s become second nature. If it hasn’t, you’re no longer an SEO, or, at least you will be soon looking for a new job. As a result, this year’s SMX Advanced Seattle based a huge majority of its presentations around Content Marketing and how to properly create and execute Content Marketing strategies.