Dan Brauer is a Search Marketing Associate at Dealer Product Services. Dan transitioned from the world of market research to automotive marketing in the beginning of 2014. Currently building his knowledge in the areas of PPC, SEM and Social Media, Dan is working diligently to immerse himself in all areas of digital marketing. His vast knowledge of cars assists him on a daily basis with his roles at DPS. Dan is a hardcore Nissan enthusiast, from the legendary Skyline/GT-R to the V8 Altima Supercars and everything in between. In his free time, you can find Dan supporting local performance shop Boostin Performance (home of the fastest 2nd gen AWD Eagle Talon in the world) at area drag strips, listening to hip-hop and R&B, playing basketball, reading import tuner magazines, traveling and enjoying time with friends.

Online Reputation Can Make or Break Your Business

Online Reputation Can Make or Break Your Business

Back in the “good ole’ days,” a company’s reputation was dictated by spoken word of mouth. Friends and family told each other about a restaurant they enjoyed, an amazing hotel where they resided, or the plumber who fixed a ruptured pipe on very short notice. Fortunately, and often unfortunately for some companies, those days are long gone. Platforms such as Yelp, Google Reviews, Dealer Rater and Facebook, among a growing list of others, now have complete control over businesses’ reputations. Simply put, online reputation can make or break your business.

Continue reading Online Reputation Can Make or Break Your Business

Google Pigeon Update seeks to reward companies for excellent local search

Google Pidgeon Update
Google’s newest update promises better local search results for the average user – and more headaches for bad SEOs

For the last few years, Google has made a real effort to optimize the experience for each and every searcher. In the SEO industry, if you haven’t been tracking rankings in specific geographic areas, you have been woefully behind the times.  Google created yet another big update during the past weekend – this one nicknamed “Pigeon”.

While the “Pigeon” name didn’t officially come from Google, instead, it came from Search Engine Land, it stuck in a major way among SEOs because of its emphasis on local search rankings as well as pigeons’ tendency to ‘fly back home.’

Continue reading Google Pigeon Update seeks to reward companies for excellent local search

Lessons from SMX Advanced Day One

Day 1How content and another barrage of Google updates have changed the game for Automotive Search Marketers

SMX Advanced is now behind us and digital marketers have finally landed back at home to digest all of the great information gleaned from the conference. Within the SEO industry, content creation has become a major part of what we do. For the good ones, it’s become second nature. If it hasn’t, you’re no longer an SEO, or, at least you will be soon looking for a new job. As a result, this year’s SMX Advanced Seattle based a huge majority of its presentations around Content Marketing and how to properly create and execute Content Marketing strategies.

Continue reading Lessons from SMX Advanced Day One