Cj is an SEO/Content Specialist at DPS. His previous work experience includes serving as a Social Media Manager for a digital media agency in Chicago, working on accounts for several large retailers and an insurance organization. Prior to that, Cj was managing social media and online PR for clients of a firm serving franchise concepts throughout the United States and Canada.

What’s the true ROI of Social Media?

Social Media ROI

Since the day social media gained traction as a business marketing tool, the question of its value, effectiveness and return on investment (ROI) has been a hot-topic discussion within boardrooms, at the watercooler, among internet forums, blogs, social networks, and at parks and beaches. Well, probably not parks and beaches, with the exception of a few passionate Grease Monkeys.

While many professionals were quick to comprehend that social media is a much different weapon within the marketing arsenal than conventional tools, others are still struggling with how to attach a true, reliable ROI to Social Media. The disbeliever’s unrelenting disavowal may be due to a variety of factors, but I dare to wager that nearly all fail to see the more obscure, underlying ROI of social media – the risk of ignoring, which I also like to refer to as “the loss from avoiding.”

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