Having recently attended one of the largest digital marketing conferences, SMX Advanced, I was fortunate to learn how Google is planning to improve it’s mobile search ads in the coming months. Continue reading to discover what the search giant has in store. Continue reading What Are Google’s Plans for Mobile Search Ads?
Tag: Search Advertising
We all know those terrible and funny used car dealership TV commercials. The ones where the guy with slicked back greasy hair and a half buttoned up white t-shirt talks about “incredible” deals that you can’t beat! Just like the example above from Discovery’s, Fast N’ Loud (happens to be one of my favorite shows) that is trying to drive in-market brand awareness.
Traditional media like television, is still heavily used for many car dealerships as a channel for building brand awareness. While this may still be an effective way of driving top-of-mind awareness, what a lot of marketers or car dealers don’t realize is that their search marketing efforts accomplish this goal as well.