Josh Henson is a Search Marketing Associate in the Digital Media Group at Dealer Product Services. He first realized a passion for digital marketing while attending the Northern Illinois University School of Business. He spent his early years after graduation exploring Retail Management and Sales until he came to DPS in December 2014. In his free time, Josh loves to play golf, swim and produce electronic music. He also enjoys discovering new music genres, researching new technologies, reading up on the latest consumer electronics and spending time with family and friends.
Google AdWords and Bing Ads are very effective tools in achieving a number of business advertising goals, but marketers must first become proficient in how to properly use them in order to reap the benefits. Luckily, both Google and Bing offer free online training and certification programs for their respective advertising platforms.
In the last few days, there’s been some earth-shaking developments in the SEO world. Google Webmaster Trends Analyst, John Mueller, announced that link building, one of the cornerstones of a solid Search Engine Optimization campaign since the beginning of the field, can do more harm to your site’s health than good.
There’s been a metamorphosis in Search Engine Optimization over the past few years. We’ve gone from keywords to content and from rankings to traffic, however, among all the changes, some things remain the same. You just can’t forget the basics, like how to write a good robots.txt file. Since this is such an essential element to a website, they can completely block your site from the Search Engine Results Pages of both Google and Bing if written improperly. If this doesn’t sound very appealing, you must learn how to properly format a robots.txt file in order to avoid crippling your site’s traffic.
For the last few years, Google has made a real effort to optimize the experience for each and every searcher. In the SEO industry, if you haven’t been tracking rankings in specific geographic areas, you have been woefully behind the times. Google created yet another big update during the past weekend – this one nicknamed “Pigeon”.
While the “Pigeon” name didn’t officially come from Google, instead, it came from Search Engine Land, it stuck in a major way among SEOs because of its emphasis on local search rankings as well as pigeons’ tendency to ‘fly back home.’
Why Knowledge Graph logos need a mix of patience and a willingness to embrace your Google+ page
Each time a potential client asks our one of our Social Media staff about the Knowledge Graph, it reminds me of a cartoon I saw in a recent Search Engine Journal Facebook post. It shows Google as the vengeful father of the shunned Social Media platform Google+, determined to make the world love his son. The cartoon is utterly hilarious for people within the SEO industry.