Dan Patrick is the Digital Media Group Manager at Dealer Product Services. He also served as a SEO Analyst and Copywriter at Walgreens, CouponCabin, and LocalLaunch! Prior to his career in Search Engine Optimization, Dan was an award-winning newspaper and magazine journalist in the Chicagoland area. In his personal life, Dan is a major automotive enthusiast, having attended major events including the Rolex 24 at Daytona, 12 Hours of Sebring and the Indianapolis 500. Thus far, he has attended major events for Indycar, NASCAR, NHRA, TUSCC, ALMS, GRAND-AM, TRANS-AM, and more.

Lessons from SMX Advanced Day Two

SMX Day 2

How natural speech tech and content can make or break you, and how to properly assign credit in automotive search engine marketing

While SMX Advanced Seattle Day One was filled with useful SEO, PPC and Social Media nuggets, the second day of the digital marketing conference had a bit of a slower pace, but still plenty of lessons for both the novice and veteran search engine marketer. The biggest takeaways were, again, that natural speech is coming and quality is better than quantity in content. While these two ideas were already set in stone prior to SMX, the conference further reinforced these ideals.

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