Cj is an SEO/Content Specialist at DPS. His previous work experience includes serving as a Social Media Manager for a digital media agency in Chicago, working on accounts for several large retailers and an insurance organization. Prior to that, Cj was managing social media and online PR for clients of a firm serving franchise concepts throughout the United States and Canada.

Should Marketers Worry About Facebook’s Dislike Button?

Facebook revealed plans to release a "Dislike" button. Should social media marketers worry about this development?

Almost immediately after Facebook launched its Like button in February, 2009, its users began asking for an alternative option to express a broader range of emotion. Well, on Monday, September 14, 2015, Facebook’s founder and CEO, Mark Zuckerberg, announced that such an option was in the works and will soon be rolled out for testing by a limited number of users.

It’s ironic that users did not welcome this development with open arms after requesting it for nearly seven years. People took to social media to share opinions on how a “Dislike” button will contribute to more negativity online, promote cyber bullying and create an unwelcoming atmosphere for brands and businesses.   Continue reading Should Marketers Worry About Facebook’s Dislike Button?

Use Chemistry to Build an Awesome Social Media Strategy

To build an amazing social media strategy, marketers need to know the chemistry of why people use it.


Was there ever a time that a friend’s Facebook post made you feel happier, calmer or inspired? Conversely, has a tweet or Instagram update bring about feelings of anger, sadness or jealousy? Don’t worry if you answered yes to these questions, you’re not alone in having experienced this effect of social media.

For marketers, it is crucial to understand social media’s emotional impact. It is even more vital to incorporate this knowledge in building a content strategy since it will greatly improve the return of an organization’s social media marketing. Continue reading Use Chemistry to Build an Awesome Social Media Strategy

An Example of Social Media Excellence

An Example of Social Media Excellence

Imagine that you are a marketing executive for one of the largest automotive manufacturers in the world with 150,000+ employees, an operating revenue north of $4 billion and sales that exceed 5 million vehicles in the past year. Obviously, you are in charge of a very popular brand and a lot is expected of you. So, how do you extend your success into the vast world of social media to authentically reinforce your brand’s identity and fulfill the lofty expectations of consumers, automotive enthusiasts and your brand’s other various stakeholders? Continue reading An Example of Social Media Excellence

Choose the Right Social Media for Your Business

Choose the Right Social Media for Your Business

Social media’s expanding prevalence in the daily lives of consumers, its rapid growth and competition, make it difficult for companies to decide on which social networks to include in their marketing efforts. Although this selection greatly depends on many factors, the following summaries of today’s most popular social media networks will help begin the process. Continue reading Choose the Right Social Media for Your Business

10 Social Media Best Practices for Business

10 Social Media Best Practices for Business

Let’s face it, a personal Facebook page and a business’s page are worlds apart. Their goals are different, their functions are different and the public image results could be catastrophic if a business lost sight of these facts. So, we’ve put together a list of 10 social media best practices for business in order to help the many executives and small business owners looking to begin a professional Social Media page.

Continue reading 10 Social Media Best Practices for Business

The Social Jigsaw Puzzle

Social media is a vast, continuously expanding and dynamic landscape with new networks and applications launching, selling, merging, splitting, updating and transforming on a seemingly daily basis. For many of these hopeful properties and their respective founders, the dream of creating an established impact upon society is similar to the life of a shooting star; a quick flash before fading out into the abyss of a night sky. For the fortunate others, platforms that are able to differentiate and offer an innovative new concept that is capable of attracting a sustained following, the future is very bright and profitable.

Continue reading The Social Jigsaw Puzzle

Why Organic Reach on Facebook Feels More Like Organic Strain

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‘Organic’ things seem to be everywhere these days. Except, that is, when it comes to posts on Facebook. For a great deal of businesses out there attempting to bolster their brand via social media, it would appear that their organic posts have become just out of their fan base’s reach. So, why has Facebook made organic reach more like organic strain? Has it really just become all about making money for the good ol’ Book of Faces?

Facebook Responds…Well, Kind of…

In an attempt to answer such questions, the head of Facebook’s Ads Product Marketing team, Brian Boland, wrote an article titled: “Organic Reach on Facebook: Your Questions Answered.” In it, he provides two reasons as to why organic reach has been declining. Read between the lines and one can gather that in actuality what he is attempting to do is justify Facebook’s decision to limit organic reach. It is up to you to decide whether or not he accomplishes this.

Continue reading Why Organic Reach on Facebook Feels More Like Organic Strain

The Road Map to Social Media Success

Social Media Road Map
Social media requires more than just a wish and a prayer. Those who think, or act, otherwise may get lucky for a certain amount of time, but eventually their good fortune will likely run out. When this inevitably occurs, social media becomes a liability, exposing the brand, personality or organization to an inconsistent image, negative sentiment, poor customer service and the like. In turn, this may decrease the organization’s sales, profitability, employee retention and morale, among other factors that could significantly degrade overall operations and the bottom line.

In order to avoid such malicious outcomes, social media should never be conducted on whim, without a plan, blindly, irresponsibly. A defined strategy must be in place with detailed knowledge of social networks, audience, goals and objectives. All social media managers must know where they are currently standing and must know exactly where they’re heading down the road. In other words, a social media road map is crucial to not get lost along the way, know exactly where you are and precisely get where you’re going.

Continue reading The Road Map to Social Media Success

Welcome to the Jungle – Volume 3 – Monkey Business 101

Shelley Graff Entering the Jungle

Shelley Graff joined our team with plenty of educational accolades, but a limited amount of real-world digital marketing experience. Follow her as she enters the Content Marketing arm of the Digital Marketing Jungle. This volume of the “Welcome to the Jungle” Series covers her journey from hardcore marketing student to hardcore digital marketer. – Ed.

I could not believe how lucky I was to be offered a job in digital marketing. As a student of journalism and communications, I was set on doing something where my skills would be utilized, while concurrently I would be able to further my knowledge within the field of marketing. It would appear that I have succeeded. Everyone here has been more than helpful, and I come in to work everyday feeling both challenged and supported by those around me.

Continue reading Welcome to the Jungle – Volume 3 – Monkey Business 101