All too often, social media’s value for businesses comes under scrutiny. How does sharing some silly picture help me do more business? How does Facebook help me SELL? Continue reading Social Media’s Value for Business
Tag: Social Media ROI
Since the day social media gained traction as a business marketing tool, the question of its value, effectiveness and return on investment (ROI) has been a hot-topic discussion within boardrooms, at the watercooler, among internet forums, blogs, social networks, and at parks and beaches. Well, probably not parks and beaches, with the exception of a few passionate Grease Monkeys.
While many professionals were quick to comprehend that social media is a much different weapon within the marketing arsenal than conventional tools, others are still struggling with how to attach a true, reliable ROI to Social Media. The disbeliever’s unrelenting disavowal may be due to a variety of factors, but I dare to wager that nearly all fail to see the more obscure, underlying ROI of social media – the risk of ignoring, which I also like to refer to as “the loss from avoiding.”