Erin Gleason is a Content Marketing Specialist for Dealer Product Services. Her day-to-day duties include handling social media pages for various car dealerships across the country in addition to designing graphic arts. Before her time at DPS, Erin spent a few years working as a Social Media Marketing Director and a videographer for a company in the north suburbs of Chicago. In her spare time, Erin enjoys the great outdoors, having adventures and spending her time with her close family and friends. Being an athlete her whole life, she is always cheering on her favorite teams. Go Blackhawks!

Use Chemistry to Build an Awesome Social Media Strategy

To build an amazing social media strategy, marketers need to know the chemistry of why people use it.


Was there ever a time that a friend’s Facebook post made you feel happier, calmer or inspired? Conversely, has a tweet or Instagram update bring about feelings of anger, sadness or jealousy? Don’t worry if you answered yes to these questions, you’re not alone in having experienced this effect of social media.

For marketers, it is crucial to understand social media’s emotional impact. It is even more vital to incorporate this knowledge in building a content strategy since it will greatly improve the return of an organization’s social media marketing. Continue reading Use Chemistry to Build an Awesome Social Media Strategy